Open for registration now, the 2015 edition of MWL’15 will once again prove to be a highlight in the calendar of any serious marketer. Taking place on 29th and 30th April 2015 at London’s Olympia Central, the well-respected event combines an industry-leading conference with a comprehensive roster of marketing services exhibitors. MLW ’15 provides the marketing community with a cutting-edge resource of ideas and inspiration

This year, the show has been reformatted in a meaningful way to become more strategic and targeted for its core marketing professional visitors. MWL’15 at Olympia Central will deliver precise answers to all the burning issues and key questions in the industry.

There are some exciting changes. The show has been tailored to better fit with the needs of its professional marketer audience: covering the need-to-know within all key marketing channels. Co-located with the MWL ’15 event, sister show Insight’15 delivers all the latest thinking and expertise from the Market Research industry.

“The fresh new look to the show symbolises a more strategic and targeted event for our visitors and investors, with our main focus being on the quality rather than quantity of our audience,” comments Hannah Redfern, event manager MWL’15. “Our invitation-only MWL’15 Leaders’ Network is building on the great success of our 2014 Leadership Programme in increasing our audience seniority, and our refreshed content offering will give visitors a more in-depth look at our biggest marketing challenges from some of the best brains in the business.”

MWL’15 and Insight ‘15’s new venue Olympia Central incorporates a 500-seater, purpose built conference auditorium on the 3rd floor, which will be used to host the biggest theatre sessions of a conference programme characterised by the quality of the content.

There will be four theatres in MWL’15:

The Big Debate is designed to address the salient questions on all marketing leaders’ minds, from how to use content to drive sales, to prioritizing channel investments or how to build and nurture in- house talent. This paid-for conference provides both high levels of industry-specific content and networking.

The Marketing Academy Bootcamp builds on the success of this feature theatre in 2014. This thought-provoking resource is free to attend for all and will provide top-quality brand and agency-led content as well as skills and experience from the floor.

Two supplier-led arenas covering Marketing Tech and Brand Engagement & Innovation. Here, visitors will be able to access hands-on experience and tangible case studies from MWL ‘15’s experts and exhibitors.

MWL’15’s conference programmes have been designed to deliver answers to important industry dilemmas with sessions from some of marketing’s leading lights covering valuable issues in tangible detail. Some of the business world’s brightest minds will share their expertise. Headline speakers across the comprehensive programme include Coca Cola’s Digital Director, Simon Miles; Microsoft’s CMO, Phillipa Snare and Argos’ Director of Marketing, Stephen Vowles.

The show is attended by 6,300 marketing industry professionals, who come to make the most of structured networking with peers and discover the latest research, strategy and tactics to combat the toughest marketing challenges.

ENDS
For further press information and images please contact:
Jamee Gould
jamee.gould@centaur.co.uk
020 7970 4077
http://www.marketingweeklive.co.uk

NOTES TO EDITORS

Brought to you by Marketing Week Magazine and Econsultancy, MWL’15 will take place on 29th and 30th April 2015 at London’s Olympia Central. Over the past decade, the show has become recognised as Europe’s premier marketing event and builds upon its prestigious reputation with the latest industry developments, opinion and experience.

Central to the MWL’15 event is the conference programme, which is expertly curated to provide thought-provoking sessions with valuable insights to take away. The must-attend marketing industry event also sees thousands of professionals joining hundreds of expert suppliers from all marketing disciplines.

The event is free for marketing professionals to attend and attendees can claim their free place by registering in advance at: www.marketingweeklive.co.uk/

Published on: 1:02PM on 19th March 2015