Epom Ad Server is proud to announce its partnership with The Media Trust, the leading ad monitoring and data protection company. The integration of The Media Trust’s Media Scanner for Malware Protection will help Epom effectively combat malicious advertising. This proprietary solution ensures in-depth ad tag scanning for all creatives distributed across websites and mobile applications. This will provide an advanced level of security for display and mobile-oriented publishers, owners of cross-platform inventory, and app developers.

Malvertising has become an issue of great concern within the advertising industry. This fraudulent practice affects inventory owners, advertisers, and Internet users in general. Overcoming this issue is an important step toward better user experiences, brand-safe advertising, and successful monetization campaigns for publishers and developers. This is why the implementation of anti-malware technologies is a primary objective for all ad-serving companies.

The Media Scanner for Malware Protection streamlines the process of checking creatives for potentially hazardous components, providing Epom publishers with 24/7 protection. The company’s software scans every ad tag for malware and any other anomalies. If the system detects anything suspicious within the ad’s code, Publishers receive a notification. Additionally, The Media Trust’s reports enable Epom Ad Server’s team to better understand the nature of every potential threat, and detect all related activities across all platforms leading to a safer online advertising ecosystem.

“Cooperation between ad-serving companies and data-protection platforms is crucial for online advertising industry”, said Kate Sydorenko, Business Development Manager at Epom. “Malvertising has turned into a significant problem, and it’s up to SSPs, DSPs, networks, and ad exchanges to take action and find a solution. This is especially important for RTB-enabled platforms that access extremely vast supply-side and demand-side markets. Being one of these platforms, Epom has been looking for a reliable technical solution that would allow us to provide more security for our clients. We strongly believe that The Media Trust will help us achieve this goal“.

About The Media Trust
The Media Trust has developed a varied assortment of data-related services for websites, mobile apps, online ads, and other media. The company operates in 65 countries and works with more than 400 corporate clients. The Media Trust offers SaaS platforms, QA-reports, analytics, and top-quality technical support. It has gained the reputation of an industry leader and cooperates with some of the best-known advertising networks.

About Epom Ad Server
Epom Ad Server offers cross-platform solutions for online advertising and monetization campaigns in more than 40 countries across the globe. The company supports standard, iAB-certified ad formats as well as custom formats for display, mobile, and video ads. Epom constantly updates its product portfolio. The company places a strong emphasis on the scalability and reliability of its software, infrastructure, and service. Big Data integration, granular reporting, and real-time performance analytics are among the key benefits for Epom Ad Server clients.
For more information please contact:
Kate Sydorenko

Published on: 2:00PM on 31st March 2015