Smartphones now account for the majority of mobile transactions

London – March 31, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more than one third of eCommerce globally. Smartphones are becoming the dominant mobile device replacing tablets. As a result, advertisers’ future success now depends on their ability to offer a compelling mobile site.

“Mobile commerce is growing like a weed,” said Jonathan Wolf, chief product officer, Criteo. “In just the last three months there was a 10 percent increase in mobile transactions in the US alone. Smartphones are now the majority of mobile transactions, and the growth of larger screen sizes and better mobile sites is only going to accelerate this trend.”

The findings in this report are based on Criteo’s analysis of individual transaction-level data from more than $160 billion of sales globally. Key takeaways include:

• It’s all about smartphones. Smartphones now account for 44 percent of mobile purchases in the UK. Increasing adoption of devices with larger screens such as the iPhone 6 and Samsung Galaxy will be an added accelerant to this existing trend.

• Growth in mobile commerce is unstoppable. Mobile share of eCommerce transactions is forecast to reach 40 percent globally, and 45 percent in the UK, by the end of the year.

• There is no limit. Mobile is now the majority of all eCommerce transactions in Japan and South Korea, with the UK a close third.

• The mobile conversion funnel has arrived. Consumers now view the same amount of products on both desktops and smartphones. Lower mobile conversion rates are due to weaknesses in turning product views into completed purchases

“The huge growth in mobile transactions over the past quarter shows that consumers are now very comfortable purchasing on smartphones across all categories,” said Wolf. “There really is no limit to this growth – mobile is now more than half of all eCommerce transactions in advanced markets like Japan and South Korea.”

To download Criteo’s complete Q1 2015 State Of Mobile Commerce report, please visit and for more information about Criteo and its technology please visit


About Criteo
Criteo delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,300 employees in 23 offices across the Americas, Europe and Asia-Pacific, serving over 7,000 advertisers worldwide with direct relationships with over 9,000 publishers.

For more information, please visit

Sarah-Anne Bray
020 3389 0194

Published on: 10:42AM on 1st April 2015