RadiumOne has become the first programmatic business to join the Advertising Association’s Front Foot initiative which is tasked with promoting public confidence in advertising.

The initiative is a network of business leaders from across advertising which funds and shapes the AA’s programme of research, engagement and advocacy with the aim of improving the understanding of – and support for – advertising and marketing communications with all stakeholders.

The Advertising Association's Commercial Director, Ged Glover, said, “We are delighted to welcome RadiumOne into the Advertising Association fold and the Front Foot group. It is important our membership reflects the industry as it is today and programmatic has fast become a critical part of the advertising world."

Rupert Staines, MD Europe at RadiumOne, said: “As a programmatic leader, we will be very pro-active in helping the Advertising Association include technology, data & privacy in both the positive case for advertising and its responsible practice."

The AA is the UK industry body for advertising, representing all sides of the industry – advertisers, agencies, the media and research services. Its role is to promote the role, rights and responsibilities of advertising, building recognition of advertising’s economic and social contribution, encouraging a climate of responsibility amongst advertising practitioners and building understanding among policy-makers and regulators.

Published on: 5:58PM on 22nd April 2015