The baby-battling race video has been released today as part of home cleaning specialist, Vileda's Baby Crawling Championship campaign.

The video sees four determined babies battle it out to the finish line in a nail-biting race of determination and dirty tactics! It follows a series of build-up videos, that launched on Monday 27th April, featuring the cheeky babies trash-talking their competitors ahead of the big show-down.

The social media campaign is running across Vileda's Facebook and Twitter channels and follows on from their recent TV advert for the new 100°C Hot Spray Mop.

Throughout the two-week campaign, Vileda will be running a competition with the opportunity to win one of ten 100°C Hot Spray Mops, as seen in the video. Entrants simply need to guess which of the four babies featured in the campaign will win the big race.

Entries can be submitted on Vileda's Facebook ( and Twitter ( channels as well as through the official campaign webpage - and entrants can follow all the action using the official campaign hashtag #CrawlingChamp.

Emma Crosland, Trade & Digital Marketing Manager at Vileda discussed the campaign; "The 100°C Hot Spray Mop is a totally new concept to the market so it’s crucial that we create awareness and educate consumers in order to make it a success. The video campaign follows on from our recent TV advert, and shows a softer, fun side to the brand… can make you smile!"

After the successful partnership for last year’s ‘Save Your Cats’ video, which reached 18 million people in one week, Vileda approached INK Digital to market and advertise the video for a second time.

Helen Darlington, Head of Creative Strategy at INK Digital added, “We were over the moon when the lovely team at Vileda got in touch and asked us to run their next marketing campaign. The four creative videos have been planned and produced by Vileda’s international team, and being the first country to launch it is super exciting.”

For more details, please visit the campaign webpage -


For further information on INK Digital please visit or contact Steph Coulton at or call (+44) 01422 399420. Chat to us at and

- Notes to editors –

About Freudenberg Household Products (FHP) and Vileda

Vileda is owned by Freudenberg Household Products LP with its UK office located in Rochdale. Freudenberg Household Products (FHP), a division of the Freudenberg Group, manufactures and markets mechanical and durable household products like mops, brooms, flat mops, cloths, scourers and many more around the world. Vileda® is one of their most internationally recognised household brands.

About INK Digital Agency

INK Digital Agency ( is an award-winning digital agency specialising in interactive digital solutions from websites and email marketing campaigns, to mobile sites and applications. Headquartered in Halifax, West Yorkshire the agency opened its first international office in Melbourne, Australia in 2015. The Melbourne studio will look to work alongside other Australian agencies to provide outstanding digital expertise to help complement its current creative offerings.

Since its inception in 2002, INK Digital has been awarded a number of top industry accolades including The Drum Network Creative Agency of the Year 2014, the UK’s Best Agency for Strategic Thinking RAR Award 2014, the UK’s Best Digital Agency RAR Award 2013 and Best Agency for Client Service in the Drum Digital Census 2013. INK Digital has also been shortlisted for Most Effective Agency in three consecutive years, and a finalist twice for best Creativity & Innovation and Value for Money.

Published on: 11:38AM on 1st May 2015