This week, NIVEA launches an online campaign to promote its ‘Soft’ range of products, a multi-purpose moisturising cream for women. Conceived and designed by Skive Creative, the execution takes the form of a microsite that features an interactive ‘invitation’ mechanic. Consumers can enter their friends’ names and emails and a venue, then choose from a series of drop down menus and images to create and personalise the invitation email. This is the third interactive campaign that Skive has created for Nivea. Previously, Skive has developed campaigns for NIVEA For Men, NIVEA Body and NIVEA Visage Young.
Hannah Sketchley, Assistant Brand Manager, of NIVEA, comments, “The Easy Fridays campaign aims to make going out quicker and easier, just like NIVEA Soft. This fun and vibrant microsite highlights Skive’s understanding of how to connect with the brand’s core audience and communicate the brand messages.”
The campaign targets women aged 18 to 26 and will be distributed by email to 200,000 women by Buongiorno through Carat Interactive.
Sean Singleton, Managing Director, at Skive Creative, comments, “The Easy Fridays campaign takes the core brand values of NIVEA Soft and replicates them in a fun and entertaining interactive environment. The microsite effectively extends NIVEA Soft’s key brand message of making it easier and quicker for women to go out in the evening.”
About Skive Creative
Skive Creative is one of the fastest growing digital agencies, with a strong reputation for developing engaging and effective interactive content. The company works with clients to assist them in connecting to consumers through engaging and innovative online content.
Recent Skive campaigns include Sky, Sony PlayStation, totesport, NIVEA
Other Skive Creative clients include: Centrum, Hawaiian Tropic, Sport Telegraph, Wrigley’s, The Independent, 32Red.com, Royal Bank of Scotland, Teletext, Hallmark and adidas.
For any further information, graphics or to arrange an interview, please contact:
immediate future Ltd.
0845 408 2031
Published on: 12:00AM on 17th May 2005