University of the Arts London (UAL), which counts Alexander McQueen, Russell Brand and Stella McCartney among its alumni, has appointed Zone as its digital agency following a four-way pitch.

Zone will work with UAL as part of a digital transformation programme to deliver better online services for students and staff. The agency will initially undertake intensive audience segmentation research before redefining the University’s digital roadmap.

UAL is Europe's largest specialist arts and design university with more than 19,000 students spread across its six world-renowned Colleges; Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts.

Zone chief experience officer, Jonathan Simmons, said: “Digital and technological innovation is throwing up new opportunities within the education sector. Education, like other sectors, is in the middle of a massive shift, with new opportunities arising all the time. Digital is key in helping us deliver information and services to all UAL’s existing and prospective students and staff in a way that reflects the university’s standing as a world-class institution.”

Zone’s clients include GEMS Education, Prostate Cancer UK, Tesco, BT and Coca-Cola.

Published on: 11:07AM on 19th May 2015