Heritage fashion brand French Connection, has consolidated its UK affiliate programme from Rakuten Linkshare, to partner exclusively with global performance marketing network Affiliate Window.
Founded in 1972, French Connection offer men and women a fashion-forward clothing range with a quirky spin, aiming to provide quality with affordable pricing. Having established a core clothing business, the brand’s portfolio has expanded over recent years to encompass homeware including tables, chairs, lighting and textiles.

Affiliate marketing makes up a quarter of the French Connection digital team’s resource, and following the decision to consolidate with Affiliate Window, there will be a renewed focus on the channel. Particular attention will be paid to increasing the brand’s engagement with content sites and new customer acquisition, aligning with a campaign to garner a reawakening of the brand.

In addition to a commitment to work closely with publishers, French Connection will provide frequent, engaging content stories, as well as unique offers and incentives to deliver continued growth for the programme.

On their decision to partner exclusively with Affiliate Window, Laura Drew, Digital Marketing Manager at French Connection explains: “French Connection is delighted to be moving forward in a new strategic direction with Affiliate Window as our sole network. We chose to consolidate due to Affiliate Window’s track record for good service, their proactive approach in driving strategy, and understanding that business goals don’t end at driving revenue.”

Anthony Clements, UK Country Manager Affiliate Window comments: “Following a successful partnership managing its mid-longtail publishers, we’re thrilled that French Connection has chosen to migrate its top publishers from Linkshare to our network. This decision highlights how our account management teams can help build an affiliate programme that drives brand recognition, in particular by focusing on the importance of content based sites. With our recent product launches including pay-per-assist and cross-device tracking, we look forward to developing French Connection’s proposition to content publishers and driving continued growth in the channel.”

French Connection’s mobile site has affiliate tracking implemented and coupled with Affiliate Window’s cross-device tracking technology, publishers will be able to benefit by being rewarded for multi-device sales.

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About Affiliate Window

Affiliate Window exists to provide its clients with the best service and technology available in performance marketing. With offices in the UK and US and over 280 employees, our aim is to exceed expectations in everything we do.

Our technology is developed in-house using the latest methodologies, offering custom proprietary solutions for our partners. Our service has led to us receiving numerous awards including the UK's coveted Industry Choice of Network Partner award seven times.

Our platform features comprehensive dashboards and a social style partner directory allowing users to discover and connect with a whole host of high quality advertisers and publishers.

We recognise the importance of generating incremental revenue for our clients and pride ourselves on our suite of compliance and protection tools which monitor all the search engines, seek and remove surreptitious adware and spyware and protect against fraud.

For a fresh, innovative and ethical approach to performance marketing, Affiliate Window has all the right ingredients.

Published on: 10:59AM on 5th August 2015