Blue Latitude expands in its core capabilities: Strategy, Customer Experience and Creative Services

LONDON, 12th August 2015 – Blue Latitude, a strategic marketing consultancy specialising in healthcare, has developed its internal capabilities by hiring specialists in their Creative, Customer Experience (CX) and Strategic teams. The company has grown by 15 team members compared to the same time last year, with a 30% increase in the total number of employees. Blue Latitude has hired 11 new members since January 2015.

Key appointments in the different capabilities are:
• Strategic planning: Mirella Mokbel as Senior Strategy Consultant
Mirella has over 10 years’ experience in brand strategy with a specialisation in creating multichannel strategies for a variety of brands in diverse industries. Since joining Blue Latitude, Mirella has been working on the Pfizer and Abbvie business. She has an MBA from the John Molson School of Business (Concordia University) in Canada.

• Customer Experience: Peter Timmer as Senior Customer Experience Consultant
Peter joins Blue Latitude after 13 years as a freelance user experience consultant. He brings a wealth of experience to the Customer Experience team, having worked on a broad range of projects with agencies such as Rufus Leonard, Ogilvy, and Critical Mass; he has also worked in-house with HSBC, UBS, The Home Office, and JustGiving. At Blue Latitude, Peter makes sure that customers can find the information they need easily; from planning primary research with customers through to building wireframes and prototypes for usability testing, he supports pharmaceutical clients’ strategy by supporting the customer through their journey.

• Creative Services: Damien Parsonage as Creative Director
Damien has over 20 years’ experience as a copywriter and creative director across a wide range of advertising and brand response projects – both consumer and B2B. Throughout his career, Damien has led projects at some of London’s most accomplished agencies, including: McCann Erickson, Saatchi & Saatchi X, HHCL, Carlson, McCarthy Bull Oliver, WDMP, Wheel, and Red Cell Perspectives (WPP). He has accumulated almost 20 UK and international industry awards – including Cannes Lions, ECHOs and DMAs. Damien has been working at Blue Latitude as a freelancer since 2013 working on branding and positioning projects across our Global Pharmaceutical clients.

• Andy James as Medical Copywriter
Andy started with a PhD in Pharmacology, followed by nine years at some of the top creative agencies in London; including TBWA and Ogilvy. From local charities to global blockbusters, Andy has created copy for oncologists and GPs through to patients and consumers. He believes in turning complex science into simple ideas that engage immediately. This thinking has so far secured him 18 awards for his work.

Blue Latitude has also expanded its account handling team with the appointment of two new Account Directors, Kavita Goswami and Corinna Liebana, who come from Digitas LBi and Open Health (Kavita) and Razorfish Healthware, a Publicis Healthcare Communications Group Agency (Corinna) and will work with Blue Latitude’s top clients, delivering quality and value across all aspects of our work.

Martin Brass, Blue Latitude’s Co-founder and Managing Director, said: “This year we have seen a strong growth in new business and we have matched this by continuing to build the depth and breadth of our team. These new appointments, from customer experience through to strategy planning, creative services and specialized medical writing skills, clearly asserts our continues growth, and enables us to deepen our offering which is increasingly focused on health.”
Martin added, “Attracting experienced professionals demonstrates the direction Blue Latitude is heading, and we fully expect to welcome even more recruits in the near future as we continue to add to our client roster. Our focus, as always, is to continue to deliver value and results for our clients.”
Photos available on request

About Blue Latitude
Blue Latitude is a strategic marketing consultancy, focused on creating exceptional customer experiences in healthcare to positively influence lives. We have worked with 14 of the world's top 20 pharmaceutical companies at the market, regional and global level, including Pfizer, Eli Lilly, Sanofi and Janssen.
Founded in 2003, Blue Latitude is one of the leading independent strategic marketing consultancies specialising in Pharma and Healthcare. Our core capabilities are Strategy, Customer Experience and Creative Services. We solve complex problems delivering value to our client’s customers and stakeholders.
For more information, please visit: http://bluelatitude.net/
or Follow Blue Latitude on Twitter @blue_latitude

For press enquiries please contact:

Sophie Berger, Marketing Manager at Blue Latitude via email Sophie.Berger@bluelatitude.net or call +44 (0) 203 328 1840

Or
Sylvie Berrebi, PR Consultant via email on sylvie.berrebi@bluelatitude.com or call +44 (0)7795 197271

Published on: 2:31PM on 21st August 2015