Alistair Potter, who was the deputy editor of Metro.co.uk for 3 years, started his new role on 6th August and has been tasked with establishing and growing the MSLGROUP content offer. He will report into James Warren, Head of Digital EMEA at MSLGROUP.
As part of his new job role, Potter will be required to work closely with MSLGROUP’s insight team, design studio and client directors to deliver engaging stories, content and experiences across the company’s corporate, consumer and employee practice areas.
Potter brings with him over 10 years of journalism experience and will replace Kinda Jackson who was recently promoted to the role of Director within the Consumer PR practice.
During his time at Metro, Potter led the content, social media and SEO strategy across all editorial areas of Metro.co.uk. He also helped oversee the implementation of the new socially shareable content strategy which led to an audience increase of 300% YOY.
Potter also played a key role in helping Metro become the UK’s fastest growing newspaper website with a current global monthly audience of 30m UVs.
Warren, comments: “Alistair has had a broad and varied career in journalism, covering news, entertainment and sport and is the perfect man to grow our content business. Alistair will be responsible for bringing to life our vision of putting content at the heart of every client engagement we deliver and creating stories that really influence the way people think and behave.“
Potter comments: “I was really impressed with MSLGROUP’s approach to communications and its broad expertise across insight and planning, storytelling and content development. I am really looking forward to unlocking the potential across each area of the business to create a content offer that can service the diverse needs of new and existing clients.”

For further information please contact Delilah Pollard at MSLGROUP by email delilah.pollard@mslgroup.com or telephone 0202 3219 8766

Published on: 2:34PM on 24th August 2015