Emotional analytics specialist Realeyes has appointed a leading scientist from the US government's Securities and Exchange Commission as their new Chief Data Scientist.

Jeff Ryan will lead Realeyes' data science team, coordinate its various projects and identify more ways to embed data science into the co's offerings. He will also evangelise the use of emotion recognition technology in consumer analytics in the industry. The role sees him move from NYC to Budapest.

Founded at Oxford University, Realeyes emotion measurement technology is used by marketers to make better decisions across the three key stages of video advertising – testing the creative, planning media spend and analysing the performance.

Earlier this year, Realeyes and Imperial College London were jointly awarded a EUR 3.6m grant to develop their technology, enabling computer webcams to automatically detect whether a person likes or dislikes what they're seeing.

Mihkel Jäätma, Realeyes’ CEO says it's a big coup for the emotion measurement industry. “Getting the calibre of someone like Jeff from such an auspicious entity as a US government agency is testament to the incredibly dynamic and appealing arena that emotion analytics has become," he said. "Our space continues to attract some of the world’s smartest people and his experience in cutting-edge data science ultimately means we’ll help our clients make better marketing decisions, particularly in digital video.”

At the SEC – the U.S government’s financial regulation agency – Ryan built and led a data science team that used machine-learning techniques to examine and quantify the risk of some of the world’s most sophisticated hedge funds.

Ryan added: “Emotion measurement is, undoubtedly, the new frontier not only in advertising research, but consumer analytics in general. So it was very appealing to join Realeyes, who is leading progress in this space. I’m looking forward to helping more brands understand and harness a science that can help them run more compelling video initiatives and achieve greater cut-through with audiences.”

Published on: 10:26AM on 28th August 2015