• 500 global marketers surveyed about their biggest ’headaches’
• SmartFocus and Econsultancy seek to help organisations deal with marketing challenges in an hyper-connected world
• Webinar offering insight and advice on how to overcome them taking place 29th September 11am EST/4pm BST/5pm CET

LONDON (9 September, 2015) – Continuous innovations in technology, hyper-connected consumers with raised expectations, and the pressure to demonstrate marketing ROI are just some of the challenges causing the greatest headaches for marketers. But, a marketing migraine relieving webinar announced today looks to reveal how to overcome the greatest challenges facing modern marketers.

Based on recent research by Econsultancy in partnership with SmartFocus, the Marketers’ Biggest Challenges webinar will draw out highlights from the ‘Marketing Pain Points & How To Overcome Them’ 2015 report. The presenters will look at the challenges facing marketers, their 'migraine rating' and how these pain points can be mitigated.

Among the headaches for marketers, the webinar will drill down into a number of data-related pain points, including marketing attribution and gaining a single customer view. Themes covered will also include personalisation, contextualisation and email.

Jess Stephens, Chief Marketing Officer for SmartFocus, explains: “Marketing is now mission critical for businesses in a world where the consumer is constantly online and connected. Their expectations have risen and rightly so, but equally the pressures on marketers have also grown. Our research shows nearly three quarters of marketers now feel their job is more difficult than it was five years ago. This webinar is our way of supporting marketers and helping them rise to the challenge.”

Linus Gregoriadis, Research Director of Econsultancy says: “Digital technology and changing consumer behavior have created a near infinite number of opportunities for marketers to reach and engage customers, while also creating a whole host of new problems for marketing teams to wrestle with. Our webinar will look at a selection of the biggest challenges facing marketers, their 'migraine rating' and how these pain points can be mitigated.”

SmartFocus’s best-of-breed Message Cloud technology allows marketers to solve many of the marketing headaches highlighted in the research and gives a holistic view of a brand’s customers and enables them to deliver even more personalised marketing interactions that increase brand engagement and sales.

The Message Cloud effortlessly processes big data to automatically personalise and contextualise communication to every brand’s customer. Using a host of factors including location, weather, customer age and gender, favourite brands and products, web browsing history, past buying behaviour and abandoned carts, The Message Cloud listens to and learns from customers.


For additional information, to arrange interviews, or if you wish to receive relevant pictures / digital images, please log onto our media library or contact:


Nick Jones
(e) nick.jones@smartfocus.com
(m) +44 (0) 7832 115362


For the full Marketing Pain Points report, please visit: https://econsultancy.com/reports/marketing-pain-points-and-how-to-overcome-them/

To access SmartFocus’ dedicated marketing solutions resource, go to: marketingpainpoints.com

SmartFocus - SmartFocus is an innovator in messaging and communications, enabling the world’s largest brands – including Mercedes-Benz, Speedo and Levi’s - to understand and connect more closely with today’s connected consumers; whether that be via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus listens to and learns from customers using patented algorithms and unique location-based marketing tools. Using The Message Cloud, SmartFocus customers have the rich data, intelligence and the tools to send personalised and contextualised messages to any device in real-time.

Published on: 5:01PM on 9th September 2015