Oracle’s Maxymiser, the global leader in customer experience optimization, received the highest ratings in the Current Offering and Strategy categories, and was named a Leader in The Forrester Wave: Online Testing Platforms Q3 2015 from Forrester Research. Maxymiser’s products and services are now part of the marketing platform, Oracle Marketing Cloud. Forrester states that online testing is a crucial component of continuous optimization.

The report by Forrester Research, one of the most influential research and advisory firms in the world, scored vendors across 40 different criteria based on product evaluations, references, and survey results from clients.

Forrester noted in their report that “Maxymiser has solidified its position as a Leader through a continued and focused commitment to online testing and currently has a competitive offering with strengths in most criteria. Its key differentiators are support for campaign planning and control, segment development and execution, professional services, and executive vision.”

Additionally, Maxymiser scored the highest in Campaign Management and Service and Support. A copy of the report can be downloaded here, courtesy of Maxymiser

“I believe that Forrester has recognized the product innovation and strategy Maxymiser customers have benefited from for years,” said Tim Brown, Chief Executive Officer of Maxymiser. “Beyond that, it is my view that their report illustrates how Maxymiser sets itself apart from competitors with outstanding service and support, allowing our customers to achieve tremendous results. With top scores in Strategy, Executive Vision, and Planned Product Enhancements, I feel that there is clear acknowledgement that the future of Maxymiser in delivering best-of-breed products is as strong as ever.”

To learn more about Oracle’s Maxymiser, please visit Understand how Oracle Marketing Cloud enables modern marketing by visiting

Published on: 5:00PM on 30th September 2015