Avalara, Inc., (www.Avalara.com), a leading provider of cloud-based software that delivers a broad array of compliance solutions related to sales tax and other transactional taxes, today announced that Red Hot Penny, a full service creative ecommerce agency, and their ecommerce platform, MetaCommerce, have joined Avalara’s community of certified solution partners. Avalara’s solution partners are software publishers that integrate Avalara’s software as a service (SaaS) offering for sales tax management directly into their own applications.

As a result of this partnership, MetaCommerce customers now have access to AvaTax™, Avalara’s cloud-based solution, to automatically calculate the final sales tax amount on every invoice. This eliminates the tedious work and complexity of calculating taxes across multiple jurisdictions and helps businesses focus on their core offering.

“We’re always focused on helping our clients run their businesses as efficiently as possible,” said Stuart Hunt, Head of Development at Red Hot Penny. “Our integration with Avalara will allow our MetaCommerce platform users to easily manage and remain up-to-date with the increasingly complicated tax regulations worldwide, no matter where they are selling.”

Pascal Van Dooren, Chief Revenue Officer at Avalara said, “This partnership allows Avalara to provide its comprehensive solutions to MetaCommerce customers in a fast, easy and cost effective way. In today’s electronic world it just doesn’t make sense to manually manage sales tax. We’re pleased to welcome Red Hot Penny into our community.”

Avalara pioneered a web-based compliance platform for sales tax automation a decade ago and now provides an end-to-end suite of transactional tax compliance services for businesses of all sizes. Today its SaaS solution integrates into numerous ERP systems, accounting packages, ecommerce shopping carts, Point of Sale systems, and mobile payment platforms.

About Avalara
Avalara helps businesses of all sizes achieve compliance with sales tax, excise tax, and other transactional tax requirements by delivering comprehensive, automated, cloud-based solutions that are fast, accurate, and easy to use. Avalara’s end-to-end suite of solutions are designed to effectively manage complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities in the United States and internationally.

Avalara offers hundreds of pre-built connectors into leading accounting, ERP, ecommerce and other business applications. The company processes millions of tax transactions for customers and free users every day, files hundreds of thousands of transactional tax returns per year, and manages millions of exemption certificates and other compliance related documents. Founded in 2004 and privately-held, Avalara’s venture capital investors include Battery Ventures, Sageview Capital, Arthur Ventures, and other institutional and individual investors. Avalara employs more than 700 people at its headquarters on Bainbridge Island, WA and in offices across the U.S. and in London, England and Pune, India. More information at: www.avalara.com

About Red Hot Penny
Red Hot Penny is a creative ecommerce agency providing end-to-end solutions to online retailers. Based in Berkshire, United Kingdom, Red Hot Penny is part of the SEKO Logistics group of companies and provides business consultancy, creative design, ecommerce web development, digital marketing and logistics services to a wide range of retail brands. Red Hot Penny works with clients that include young fashion brand Lipsy, revolutionary smartwatch company Vector Watch, and global photography equipment retailer Lowepro.

Red Hot Penny’s ecommerce platform, MetaCommerce, combines the extensive experience of their ecommerce team and benefits from a defined roadmap, with continual feature improvements and upgrades. More information can be found at: www.redhotpenny.com/platform

Published on: 12:10PM on 7th October 2015