Digital marketing agencies Jellyfish and NMP, formerly Net Media Planet, have been selected as UK & Ireland Channel Partners by Google’s DoubleClick. They are two of a selected number of entities to be appointed by the ad tech platform.

The partnership will see Jellyfish and NMP reselling DoubleClick technology to customers who are looking to incorporate Google DoubleClick’s services into their marketing activity. These services include DoubleClick Bid Manager, DoubleClick Campaign Manager and DoubleClick Search.

Tim Wakeham, Head of Google Channel Partnerships at Jellyfish comments: “We enjoy a great relationship with Google and are delighted to have been chosen by DoubleClick to be a UK & Ireland Channel Partner. This is a great opportunity for us to help extend the platform’s reach and meet increasing demand for its services, through our experienced search and display teams.”

Joe Comotto, Operations Director at NMP comments: “DoubleClick’s approach to the DDM platform has always been about building a leading technology and constantly improving it. This is one of the reasons that they resonate with so many advertisers including ourselves. Being selected as a UK & Ireland Channel Partner offers us the opportunity to share our extensive experience in delivering high performance campaigns and helping our partners achieve their goals.”

Frederic Lutt, Head of Independent Agencies, Direct Marketers and Partners at DoubleClick comments: “We are delighted to confirm the addition of Jellyfish and NMP to the DoubleClick Channel Partner Program. We appointed these two partners after an extensive selection process and we are confident that this partnership will help us to further extend the DoubleClick proposition for the SMB segment of the UK & Ireland markets.”

Published on: 11:01AM on 12th October 2015