Press Release
For Immediate Release

Econsultancy’s PPC Bid Management Technology Buyer’s Guide spotlights 8 technology vendors

16 October, 2015, London – Econsultancy ( has today announced publication of an updated buyers guide covering the PPC Bid Management technology marketplace.

The guide covers 8 key vendors of bid management tech, alongside an analysis of market trends, and tips for marketers who want to invest in bid management technology in order to capitalise on the thriving paid search marketing industry.

The guide contains profiles of eight leading vendors of PPC bid management technology and services, with a focus on the UK and US markets, and also includes extensive insight from paid search thought leaders.

Trends covered in this guide include:
• Bid management technology continues to reap investment
• Mobile’s rise fuels further bidding strategy evolution
• Changing habits force break from pure-play bid management
• Changing landscape keeps pressure for fresh approaches

Econsultancy Senior Research Analyst Amy Rodgers, said: “The huge growth of the paid search marketing industry in recent years has led to the creation of a number of third-party tools which can help advertisers use their budgets more efficiently by optimising pay-per-click campaigns.”

Rodgers added: “Econsultancy research has shown that 40% were intending to increase their paid search spending in 2015, and this high level of investment means the strategy for spending needs to be strong. By automatically monitoring and altering bids, bid technology ensures that more time can be spent on the strategic planning of PPC, increasing success for search campaigns, and this is driving the growth of the bid management technology space.”

PPC bid management technology facilitates the administration of paid search campaigns through algorithm-based software. As well as providing technology, many of these featured vendors also offer related consultancy services aimed at helping businesses improve and expand their PPC activities. This guide directly addresses the buyer’s needs with a look at trends in the industry, as well as an assessment of the sector’s strengths, weaknesses, opportunities and threats.

Get this guide:
The full PPC Bid Management Technology Buyers Guide is available for download here:

The report is available to Econsultancy subscribers.

For more information contact:
Amy Rodgers, Research Analyst, Econsultancy
amy.rodgers AT
T: +44 (0)207 269 1450


Jim Clark, Research Director, Econsultancy
jim.clark AT
T: +44 (0)207 269 1450

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Published on: 4:47PM on 16th October 2015