ValueClick Europe’s vcmedia subsidiary, has been appointed by WiseBuyers, the independent guide to car buying, to exclusively represent its website inventory. vcmedia advertisers will be able to communicate with WiseBuyer’s 175,000 unique users per month. joins vcmedia’s growing list of exclusively represented websites, which include, and

First launched in February 2004, WiseBuyers provides a truly impartial resource for consumers researching a potential car, bike or van purchase. The site provides information on both new and used vehicles, with reviews, prices and guides and links to other sites selling vehicles. One other well used feature is ‘Insider’s Guides’, which helps consumers to learn about finance, warranties, insurance, maintenance and how to buy and sell effectively.

vcmedia will be encouraging advertisers to consider integrated sponsorships within sections of WiseBuyers and a range of other advertising placements.

Users of the WiseBuyers site comprise just under 60% male, and spend an average of 9.5 minutes on the site. 62% of site users are aged 18-44.

Vanessa Kent, UK Country Manager for vcmedia said, “vcmedia is delighted to add WiseBuyers to our growing portfolio of exclusively represented websites. Our team is dedicated to providing the best service for our exclusive website clients. The response from our current customers is excellent, and we would welcome the opportunity to represent other websites in other sectors.”

Amanda Allen, Commercial Director at WiseBuyers said, “vcmedia’s commitment to working with the WiseBuyer’s team and providing us with a high quality service have made them a first class choice as we increase our market share within the automotive sector.”

vcmedia won the exclusive representation of from AdLink.

- Ends-
Contact Details
ValueClick Europe
Lisa Artemis
PR Manager
Tel: +44 (0)20 8785 5835
M: +44 (0)7881 820862

ValueClick Europe
Alison Rowley
Marketing Communications Manager
Tel: +44 (0)20 8785 5845

About ValueClick:
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and PriceRunner, ValueClick provides a comprehensive portfolio of digital marketing solutions.

vcmedia ( offers a complete range of creative online advertising solutions for advertisers and publishers. vcmedia provides a quality, targeted high volume audience for advertisers and provides publishers with significant revenue streams, superior branding and direct response advertising campaigns.

Commission Junction ( advanced affiliate marketing solutions, helping marketers increase online leads and sales. Commission Junction drives significant results for many of Europe’s largest advertisers.

Mediaplex ( technology and services that enable advertisers, agencies and website publishers to manage their online advertising and email campaigns. ( the UK’s most comprehensive shopping price comparison service. ( a new pay per click search engine.

For more information, please visit

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Published on: 12:00AM on 20th July 2005