Digital marketing and PR agency, Threepipe, wins yogurt brief following competitive pitch


Following a three way pitch, Lactalis Nestle Chilled Dairy has appointed Threepipe to handle digital activation for its iconic Munch Bunch and Ski yogurt brands. The brief covers setting social strategy, digital management, influencer relations and content creation for the two brands. Threepipe has worked on another of the group’s brands, Rachel’s Organic, for six years for which the agency was recently invited by Facebook to present at one of its best practice days.

Jim Hawker, Threepipe co-founder comments; “We are delighted to extend our work with Lactalis Nestle Chilled Dairy and work with brands that have such great heritage. Social channels are changing at an incredible pace and delivering rich targeting opportunities for clients from both a brand and commercial perspective.”

Daniel Wheeler, Lactalis Nestle Chilled Dairy: “We were impressed by the strategic approach taken by Threepipe and their track record in understanding social channels. We have some very exciting content plans for 2016 and can’t wait to get working with the team.”

Published on: 10:37AM on 13th November 2015