Former Getty Images content specialist Nadia Barmada has joined Found to spearhead the strategic delivery of its rapidly-developing content marketing services.

Nadia joins the digital performance agency as Content Director after five years at Getty Images where she was responsible for its global content strategy. This highly successful programme focused on branded content, visual storytelling and thought leadership on visual trends to ensure the Getty Images brand remained market leader in visual communications.

With over 12 years' experience in both digital and content marketing, Nadia has extensive expertise in the creation of thought leadership and branded content that links editorial strategy to measurable KPIs. At Getty Images she led the creation of its first data-led content strategy based on audience mapping and segmentation, launched the Getty Images webinar channel to utilise thought leadership to drive lead generation, as well as developed strategic partnerships for content distribution. Prior to Getty Images, Nadia was Digital Campaign Strategy Manager with the Post Office and masterminded a multi-channel digital strategy for its travel products.

Tina Judic, Managing Director of Found, says: “Nadia is an extremely knowledgeable content specialist who has worked with some of the biggest brands to not only amplify their service offering but also broaden the reach of their authority and positioning in their respective markets. With content marketing now playing such a pivotal part of many digital campaigns, she brings a wealth of experience to our team that will not only benefit Found’s own business growth but more importantly, super-charge our clients’ online exposure too.”

Nadia adds: “Found has a passion for delivery that is infectious. I’m delighted to be joining such a vibrant and forward-thinking team and to now have the opportunity to help a great collection of brands explore and integrate clever content marketing thinking.”

Published on: 3:10PM on 16th November 2015