Leading international humanitarian charity The British Red Cross has appointed Zone as its digital strategy partner following a competitive pitch.

The work will ensure The British Red Cross digital strategy becomes more user-centred, matching the charity’s corporate ambition to put people in crisis at the heart of its work.

Zone has been tasked with reviewing the digital strategy to define the scope and nature of the digital transformation required to deliver on the charity’s ambitions.

Founded in 1863, The British Red Cross is a leading member of a global voluntary network, supporting people in the UK and abroad by responding to conflicts, natural disasters and individual emergencies.

Rosie Slater, CIO at The British Red Cross said: "We have a huge range of UK services which have already been made more efficient and effective through the adoption of digital. Our strategy now needs to reflect the scale of our service and ensure people in crisis are at its very heart. Zone’s track record of successfully helping large, complex organisations transform their business, as well as their commitment to innovation, means the agency is the ideal partner to help us realise these ambitions."

Jonathan Simmons, chief strategy officer at Zone said: “The charity sector is at a turning point in its digital journey. Digital disruption brings a wave of tech-enabled opportunities that forward-looking organisations like the British Red Cross can embrace to find new ways to connect with audiences, and ultimately to help more people. We’re delighted to be working with such an ambitious charity to help ensure its adoption of digital practice adds up to more than the sum of its parts.”

Published on: 10:19AM on 13th January 2016