RedEye, the Multi-Channel Personalisation and Conversion Rate Optimisation specialist, and Optimizely, the leading Experience Optimisation Platform for A/B testing and Personalisation today announced a seamless integration.

RedEye’s Multi-Channel Personalisation Platform ‘Contour’ allows you to store and segment historical behaviour, campaigns, channel, device and offline data all in one place for a better understanding of your customer. Through this integration, ‘Contour’ extends Optimizely’s personalisation, cross-device tracking and channel capabilities.

Tasin Reza, Head of Conversion Rate Optimisation services at RedEye comments on the integration:

“Finally there is an easy-to-use solution to target the same audience group across multiple channels and display the same messaging at the same time. Regardless of which channel the customer interacts with, you can create a consistent message across all channels – just drag and drop to target and personalise content!”

Travis Bryant, VP of Sales at Optimizely adds:

“Optimizely is committed to providing the leading Experience Optimisation Platform so that our customers can choose from any of the best of breed technologies available to work alongside Optimizely. We’re excited to have RedEye join Optimizely’s partner ecosystem to help our customers deliver delightful experiences across web and mobile.”

To find out how this integration works, in this document - http://www.redeye.com/assets/Uploads/Resources/News-and-Press/RedEye-Contour-and-Optimizely-Integration-Guide.pdf

For any enquiries regarding this press release, please contact hannah.johnston@redeye.com.

Published on: 4:35PM on 22nd January 2016