In an effort to drive its new programmatic offerings, Exponential Interactive has appointed Visual DNAs Jon Hewson as UK Sales Director.

Prior to VisualDNA, Hewson was at US digital entertainment tech giant Rovi. He also held senior roles at GCap Media and Border Television and co-founded GMG Radio, which went onto became one of the UK’s largest radio groups.

UK MD Jason Trout said: “Jon brings a wealth of experience from across the UK media landscape – digital, TV and radio. He’s an experienced sales leader and skilled at growing senior level trade relationships which is crucial as we roll out our programmatic offering."

Hewson said: “I’m joining a company with great proprietary technology, data and a track record of delivering strong ROI for clients. Joining the programmatic party now means they’ve had the advantage of watching its evolution to develop a very compelling programmatic proposition – at a time when the market is reviewing its ad tech partnerships and looking for more robust solutions.”

In a related appointment, Paul Islam joins Exponential from Specific Media as UK Regional Sales Director to drive advertising partnerships with agencies outside of the London bubble. Prior to Specific Media, he held management roles with Microsoft Advertising, Guardian News and Media, and Immediate Media.

Islam said: "Exponential has 15 years of ad tech DNA and it’s great to be joining at such a pivotal time in advertising and to help agencies outside London drive growth through programmatic for their brand clients in both video and mobile."

Published on: 6:42PM on 8th February 2016