Zone has been appointed by the charity Guide Dogs for a social media strategy brief.

The work was awarded following a competitive three-way pitch.

Zone has been tasked with helping the charity reach new audiences via a new social media and content marketing strategy. The agency will be developing new, relevant and timely content for real-time marketing moments, for the guide dog puppy in training Clover, featured weekly on ITV’s award winning daytime programme This Morning..
Sonya Roberts, deputy head of communications and campaigns at Guide Dogs, said: “As the media landscape continues to change, we have to use the right content not only to engage audiences but also turn them into advocates for the work we do supporting people living with sight loss in the UK. Zone’s content expertise, working with British Red Cross, Cancer Research UK, Gatwick Airport and Coca Cola, means they are the ideal partner to help us achieve our ambitions.”

Jo Shaw, director at Zone, said: “The charity Guide Dogs has a massive opportunity to demonstrate the power of good content and social to reach new audiences, advocates and fundraisers quickly and effectively. We are delighted to be partnering with them on such an exciting brief that could be game-changing for them and the charity sector.”

Published on: 10:49AM on 26th February 2016