minicabit, the online minicab comparison and booking site, has appointed Threepipe to run its global paid search campaigns to further drive UK bookings.

The activity will target customers looking to compare prices and features and then pre-book local cabs. minicabit currently works with more than 750 fleets of local taxis in over 300 UK towns and cities, and enables users to pre-book cabs online and through its mobile apps.

Threepipe’s scope of work will also include supporting, minicabit’s premium platform, which recently launched with Heathrow Airport and is aimed primarily at business and corporate travellers, offering more premium cars.

Amer Hasan, CEO of minicabit said: “We were really impressed with Threepipe’s approach to our business and the opportunities which they suggested. Their track record in helping other similar innovative companies scale their growth quickly and profitably was a key factor in their appointment.”

Farhad Koodoruth, co-founder of Threepipe said: “We are delighted to be working with such an innovative business. Maximising the performance of minicabit’s search spend in a highly competitive market is a great challenge and our approach is already delivering improved results.”

Published on: 3:23PM on 13th April 2016