In a reflection of how increasingly important personalised advertising is becoming to brands, a company that specialises in programmatic creative tech that delivers personalised online ads has made it on to The Leap 100 2016, a list of the UK's most exciting, fast-growth companies.

The firm - Affectv - has made it into the list, which the organisers - Mishcon de Reya and City AM - say are those demonstrating substantial growth over the past 12 months, have the ability to make the leap to the next level in terms of revenue. and are the ‘ones to watch’ for 2016.

Glen Calvert, Affectv's CEO said: “Being featured in the list is indicative of how increasingly important personalised advertising is becoming to brands. Particularly how programmatic technology can be used to produce intelligent creative, where each person is exposed to a brand’s message that adapts, changes and is personalised to them, regardless of the device or site they’re on.”

Nick Davis, Head of Corporate at Mishcon de Reya, said: "This stage of a company's growth can be very dramatic, with risks of serious setbacks and sudden lows, but with high rewards for those who make it to the other side. The Leap 100 campaign examines and celebrates the hurdles and opportunities that fast growing companies face. We launched The Leap 100 in 2015 to support a select group of some of the UK's most exciting, high growth companies. This year's list is yet again a dynamic group of companies to watch."

Christian May, Editor of City AM, said of the list: “The UK has a thriving SME community making up 99.9% of the private sector. However, for the majority of companies, the key problem continues to focus on how companies scale in order to grow to their full potential. The purpose of this list is to showcase the UK companies succeeding in doing this, as well as identifying those that we as a nation need to be aware of – they are a triumph.”

City AM and Mishcon de Reya teamed up with The Supper Club, The Entrepreneurs Network and Seven Hills to compile the list, which is neither ranked nor exhaustive.

Published on: 4:39PM on 20th April 2016