Brandworkz, the brand management and digital asset management software company has today launched version 7.1 with significant improvements to search, infrastructure and reliability.
This release sees improvements in three key areas:

1. A complete overhaul of the Search feature.
2. Major infrastructure improvements as Brandworkz moves hosting to Amazon Web Services.
3. Other improvements and fixes such as stability improvements on the core DAM functions of upload, download and zipping.

“Our focus at Brandworkz is on delivering the most intuitive and user-friendly brand management platform on the market. This release is helping us realise that objective. Our new Search is one of the fastest and most reliable available. We’ve taken time to really understand the structure of our clients’ data. We worked with search experts to make the feature as quick as Google and as instinctive as e-commerce sites, something users have come to expect in a digital asset management system. Our move to Amazon Web Services is also significant, enabling auto-scaling, elastic scalability and speed.” says Hari Walters, Head of Product at Brandworkz.

1. New Search

The overhaul of Search has created a feature that is one of the fastest on the market and has an automatic filter display (also known as facets) that will never leave the user without results.

a. Instant results
Search results are shown as words are typed: the system will predict what is being typed and show results for that word. As the word is typed further, the results update instantly.

b. Auto-faceting with counts on each facet
Similar to e-commerce sites, when searching for an item such as ‘shirts’, different filters relating to this are available. When a particular type such as ‘t-shirts’ is selected, the system will update the counts on the filters, and remove those no longer available. Therefore the system will only show options leading to actual results or assets, giving users more successful searches.
If assets are tagged with multiple choice fields, filters for these will automatically show on the search results page.
Admins can configure the search options for each field to decide how the search filters display for end-users.

c. Hit Highlighting
As keywords are typed, the matching words are highlighted in the asset titles.

2. Infrastructure Enhancements with Amazon Web Services (AWS)

The move to our new hosting provider, Amazon Web Services (AWS), has been done for security, stability and scalability reasons.

a. Speed: AWS has servers located in multiple locations all over the world. The servers are up-to-date, robust and powerful so they offer a faster overall experience when using a Brandworkz site. There is less latency so uploads, downloads and page loading happen quicker.

b. Reliability: New servers can be booted up with only a few minutes notice, so if a server goes down, there can be a replacement up and running within minutes.

c. Elastic scalability: With AWS, the servers detect the traffic on a Brandworkz site at any current time, and will automatically scale up the servers, ram and CPU to deal efficiently with the traffic peaks.

d. Autoscaling: AWS can automatically add more servers to cope with peak demands such as the bulk uploading of a large amount of high resolution videos or images which Brandworkz needs to transcode.

3. Other improvements and fixes

a. DAM Upload/Download/Zipping stability improvements
There are stability improvements around file upload, download and zipping – especially files containing non-alphanumeric characters like symbols and non-roman characters. There is improved notification to end-users when transforming a batch of assets for download.

b. Reports
Additional user information is available on the Viewed Assets report.

c. Publish date to embargo your folders
Content uploaded to a Brandworkz instance can have an embargo date set, before which the folder and its contents cannot be seen.

d. Asset metadata bulk-edit improvements
Mandatory fields with missing data are now highlighted in red.
The look and feel of the bulk edit metadata page is improved with large previews of the assets and a full screen grid showing each of the metadata fields.
It is now possible to add metadata to multiple assets uploaded as part of a workflow stage.

e. Automatic metadata population of assets based on user fields
Mail-merge entries can be added in the default text of a field which will populate at the time of upload with the current user or uploader’s registered details.
The following mail merge entries can be used: {user_username} {user_firstname} {user_lastname} {user_country} {user_company} {user_email} {user_telephone} {user_department}

f. Additional API calls for accessing users and albums
Additional API calls have been added so even more of Brandworkz is accessible for integrations with other systems. These calls are currently being used by one of our clients in an iPad app used by sales teams for accessing albums and user information on the go.

g. Additional user information on the ‘Used Assets’ report
There is now additional information such as details on the user who viewed the asset, when the ‘Used Asset’ report is downloaded to Excel.

h. Ability to copy groups to make it quicker to set up permissions
Setting up groups in the system with similar permissions to existing groups is easier. Existing groups can be duplicated and configured as new ones.

Editors Notes:

Brandworkz is a cloud-based brand management platform for marketers. A centralised portal, Brandworkz is designed to be the content hub of your marketing ecosystem.

With so many marketing channels and so much content, it is easy to lose a grip of whether colleagues, agencies, distributors, sales people and partners are communicating the right messages to the right audiences at the right time. If there is a disconnect in communication between teams, the brand promise doesn't get as far as the consumer and their brand experience is not consistent.

Ultimately the platform enables every internal team within a business to deliver a unified brand experience. It allows users to share marketing content, create and edit artwork, collaborate with colleagues globally and buy in to the brand promise.

Brands like Red Bull Racing, JLL, Silicon Valley Bank and Cambridge University are already using Brandworkz to increase marketing efficiency and delight their customers with a consistent, integrated brand experience.

PR Contact
Anna Cotton
Brandworkz London Office
+44 (0)20 7288 9700,
anna.cotton@brandworkz.com

www.brandworkz.com

Published on: 1:28PM on 19th May 2016