Mirakl creates new role to develop and expand technology and implementation alliances in Europe

LONDON, June 9, 2016 – Mirakl, a leading global Marketplace solutions provider, has announced the appointment of Kelly Gow in the role of EMEA Strategic Alliance Manager. The new role is part of Mirakl’s strategic plans to support the substantial growth it has experienced, and to help drive further European growth through an enhanced partner program.

In her new role, Gow will be responsible for the development of key technology alliances to ensure that Mirakl’s customers can benefit from integration with the latest e-commerce and retail technologies to support their B2B and B2C Marketplace goals. Retailers, online pure players, service providers and media houses are all looking towards Marketplaces to drive new online revenue streams; globally, e-commerce sales are set to exceed USD3.5 trillion in the next five years; the web will account for 12.4% of global retail sales by 2019, according to research from eMarketer* .

As part of this partner growth strategy, earlier this year Mirakl announced plans to expand its BLINK program, a select group of e-commerce solution providers that deliver support and consultancy to B2B and B2C clients implementing the Mirakl Marketplace Platform. Gow will oversee the development of these relationships, as well as extend the value-add services available to partners, so that they receive the support needed to meet the high standards expected by Mirakl and its customers during and post-implementation.

Eric Chemouny, Senior Vice President for EMEA at Mirakl, said, “Kelly has played a key role at Mirakl as the company has developed, working directly with leading brands to deliver Marketplace solutions that are both increasing revenues and making them more agile as retailers. This role will apply that experience to building the best partnerships for our customer’s future needs, and ensure Mirakl’s continues to deliver ground-breaking solutions, as we grow.”

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel. Organisations can use Marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free. Ultimately, this keeps customers excited about a brand and generates repeat business.

Partners wanting to know more about the BLINK solution provider programme should visit Mirakl at http://info.mirakl.com/mirakl-partner-join.

* http://www.emarketer.com/Article/Retail-Sales-Worldwide-Will-Top-22-Trillion-This-Year/1011765

About Mirakl
Mirakl provides state-of-the-art software solutions that allow B2C and B2B organizations to launch and operate their own online Marketplace. Mirakl Marketplace B2C and Mirakl Marketplace B2B make it easy for vast numbers of vendors to be federated on a unique platform, allowing consumers to benefit from an extended product offering, competitive prices and a superior customer experience. Mirakl has helped some of the world’s leading organizations, as well as smaller innovative enterprises including Best Buy Canada, Woolworths, Auchan, Carrefour, Condé Nast, Darty, Galeries Lafayette, Halfords, Menlook, Oclio, The Beautyst and Truffaut to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives Marketplace projects in more than 20 countries around the world and has closed a 20 million dollar Series B round of funding in July 2015. For more information: www.mirakl.com

Published on: 12:47PM on 9th June 2016