RedEye are excited to announce our latest partnership with Luckycycle, the patented sales promotion tool.

Luckycycle’s technology is shaking up the world of retail promotions by allowing retailers to reward customers by offering them the chance to win what they have purchased. Instead of offering 10% discounts on an item or basket, customers are offered a 1 in 10 chance to win the item or their basket for free.

Luckycycle is also extremely powerful in helping to increase brand’s social media offering as customers are encouraged to share their wins on social media platforms such as Facebook and Twitter.

With impressive clients such as Clinique, The Body Shop and Paypal benefitting from the tool, it is clear that retailers are seeing the results from this simple yet effective method of sale.

The partnership marks the growing trend in incorporating gamification into the customer journey to create a memorable and engaging experience along with an element of chance. With many people only shopping on a designated sale day or if they have a discount code, Luckycycle is challenging this concept.

Oliver Stewart, Head of Partnerships at RedEye comments on the partnership:

“Just like RedEye, Luckycycle provide a forward way of thinking when it comes to rewarding your customers. Together we can transform a client’s promotion strategy by utilising RedEye’s services to truly understand the consumer’s shopping behaviour, allowing specific targeting using the Luckycycle tool.”

Nicolas Coppée, Co-Founder and Sales Director at Luckycycle adds:

"We are very excited by our partnership with RedEye. Our combined technologies will allow our clients to run gamified check out programmes targeting the right customer at the right time."

To find out more about Luckycycle, visit their website

To find out more about RedEye’s Partner Programme, get in touch with Oliver Stewart.


About RedEye:

RedEye is a multi-channel personalisation company that helps our clients deliver the right message, at the right time, to the right customer on the right device. We cut through the hype and buzzwords that surround marketing automation and personalised marketing. We want to help our clients quickly see the maximum value from a solution that could transform their CRM strategy.

RedEye’s family of Contour products are driven by a unique Customer Data Platform that combines all customer data, online and offline, from in-store purchases to last products browsed online and makes this vast depth and breadth of data available to our clients through sophisticated and intuitive tools and interfaces.

We’re hands-on people who’ll spend time with our customers planning their programmes and supporting them through their journey. We’re interested in building long-term relationships, not selling and shipping off.

RedEye has 3 UK offices (London, Milton Keynes and Crewe) and clients include Interflora, Buyagift, Haven Holidays, Monarch, Snow+Rock and Hotel Chocolat.

For more information visit

For further information about this press release please contact

Published on: 11:24AM on 24th June 2016