Strategic Partnership Agreement will enable Amaze to deliver significant increases in value and effectiveness to client websites

Newbury, Berkshire, 28th July 2005 – speed-trap Limited, the e-business intelligence company has announced today that it has agreed a strategic partnership agreement with specialist internet company Amaze.

With the ever-growing importance of e-business to organisations’ current and continuing success, companies providing web solutions and allied services need to provide sophisticated leading-edge, web intelligence tools as an inherent part of their solutions and services. Their clients now seek and expect powerful in-depth information including data concerning the real-time behaviour of website visitors. Integrating speed-trap’s e-business intelligence suite ‘Prophet’ within its solutions, Amaze are now able to give clients real-time management information upon which informed decisions to improve website performance and effectiveness can be made.

Amaze CEO, Stuart Melhuish said, "speed-trap provides real and accurate user statistics and state-of-the-art usability metrics. Using speed-trap we can drive increased effectiveness across the sites we develop for our clients through a process of continuous measurement, analysis and review."

Malcolm Duckett, VP of Marketing and Operations at speed-trap says it is increasingly important for organisations wishing to enhance their internet operation to continually seek more accurate and meaningful data about their existing and potential on-line customers. “Incorporating speed-trap’s ‘Prophet’ into the solutions Amaze provides to its customers means they will be able to see, and thus better understand their users online behaviour and as a result improve the visitors on-line experience and increase on-line sales”.

About speed-trap
speed-trap is the e-business intelligence company. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Moving beyond traditional Web Analytics speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives.

speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.

speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See for further information

About Amaze
Amaze is a web specialist that enables its clients to embrace the web layer and delivers creative, innovative and usable web solutions that meet their business needs. Amaze's key areas of specialism are the understanding and delivery of the web layer, digital marketing and e-Learning.

Amaze has a high profile client list, which includes Ernst & Young, Toyota, Norwich Union, Manchester City Council and The Economic and Social Research Council (ESRC).

For more information about Amaze please visit

Media Contacts

For speed-trap:
Jim Crowther
Ad-Lib International Limited
Tel: +44 (0)118 9744189

For Amaze:
Robert Edis
Press Officer
Tel: +44 (0)870 240 1700

Published on: 12:00AM on 28th July 2005