Brand, creative and digital agency Mr B & Friends has revealed the new brand identity for UKCloud just as the cloud services company tops the Tech Track 100 league table.

UKCloud (formerly known as Skyscape Cloud Services) crowned the leaderboard of this year’s Sunday Times Hiscox Tech Track 100 league table, which ranks Britain’s best 100 private tech companies with the fastest-growing sales over the last three years.

The company, which specialises in providing assured cloud services exclusively for the UK Public Sector including organisations such the Home Office, HMRC, MoD and the NHS, has soared into first place ahead of companies such as Roc Technologies, Feefo and Skyscanner.

The brief was to create a new brand positioning, proposition and identity that reflected the unequivocal commitment to serving the Public Sector with a flexible and pure cloud service proposition, helping Government departments to either migrate to the cloud, or better deploy the power of cloud.

The agency created a new articulation of the brand centred around the positioning of ‘Pure Commitment’. This illustrates the transparent and focused way in which UKCloud goes about its business. Operating a true pay-as-you-go model, the service provider enables total flexibility to its customers and bases its business on a consumption model rather than contracted arrangement. This provides outstanding value and disrupts the normal pattern in the sector. As such the identity is designed to reflect flexibility, simplicity and enduring value.

Agency CEO Simon Barbato says, “This is an incredibly exciting time for UKCloud. They are arguably the most progressive business in the sector and our strategic and creative work for the UKCloud brand has laid the foundation for the next exciting pattern of growth. As an agency, our ‘where next’ mantra means we seek out ambitious client partners. UKCloud and their management team are a great example of a where next business – this has been recognised in this brilliant Tech Track 100 ranking.”

Simon Hansford, CEO and Co-Founder of UKCloud says: “Our business has been on an exciting journey since we launched just three years ago. The future for cloud services in the UK Public Sector provides a huge opportunity for UKCloud and we needed a brand to capitalise on that opportunity. We’re delighted with the excellent work from Mr B & Friends and look forward to rolling out our new brand over the coming months.”

Simon Barbato, CEO Mr B & Friends

Published on: 11:03AM on 21st September 2016