• Fuelled by intent data to inform and build targeted audience segments, Ve Interactive’s programmatic video solution will deliver video across devices and platforms throughout a customer’s path to purchase.
• Ve’s programmatic video offering will enable clients to deliver seamless brand experiences through video to drive awareness, performance and conversions.
• The launch of this programmatic video demand side platform follows acquisition of Optomaton for €5.13m earlier in the year.

LONDON, UK, 09 December, 2016: Ve Interactive (“Ve”), the data-driven technology company specialising in conversion enhancing technology and digital advertising, has strengthened its unique digital offering by launching a video Demand Side Platform (DSP) that programmatically delivers high impact video content.

With advertiser adoption of programmatic video increasing rapidly , adding video to Ve’s platform, which already integrates conversion enhancing technology with digital advertising, in one integrated platform, will allow clients to drive brand awareness at scale, delivering a better user experiences and higher conversion rates.

As with all of Ve’s products, this video offering is fuelled by the company’s unmatched intent data to inform and build more targeted audience segments. Using this approach, clients can deliver personalised video content at each relevant touchpoint in their target consumer’s path to purchase, resulting in better campaign performance and return on marketing spend. As this new product is now integrated into Ve’s existing technology stack, clients can enjoy more consolidated digital advertising and greater value, consistency and efficiency as a result.

Josh Mortensen, formerly of Optomaton, who joins Ve as Director of Programmatic Media, said: “Video is a powerful top of the funnel medium. It is very effective in shortening the path to purchase and improving the effectiveness of other promotional activities. Given the fierce competition for attention with today’s consumer, our hybrid approach of data, expertise and technology will enable Ve clients to move clear of competitors in this highly promising video market.”

Jean-Baptiste Theard, Chief Product Officer at Ve Interactive, said: “Video is the perfect brand delivery tool. It empowers companies to deliver their message in a way that draws in target segments and makes an impression of real value. By adding programmatic video to the existing Ve technology stack, our clients will be more effective at converting brand awareness into tangible revenue.”

The video DSP is now available to Ve’s 10,000 clients worldwide.

Ve Interactive is a leading technology company with data at its core. Every day, its vast systems collect billions of online audience data points in real-time and blend them with third-party data. Deep segmentation and analysis enables Ve to produce anonymised and actionable datasets which drive VeAds – high performance digital advertising – and the VePanel – a suite of live on page tools – to help websites to better acquire, engage and convert customers.
Founded in 2009, Ve is headquartered in London with 36 offices worldwide.
Ve.com | @veinteractive

Danny Bartlett, Head of PR and Social Media
e: danny.bartlett@veinteractive.com
m: +44 (0) 7737315081

Published on: 9:42AM on 9th December 2016