Cox Automotive, whose UK consumer brands include car search portal Motors.co.uk and online car buying service WeWantAnyCar.com, has appointed Jellyfish as its paid search partner in the UK.

The appointment follows a competitive pitch in which Cox Automotive looked to consolidate its paid search activity into one agency. As the incumbent for Motors.co.uk, Jellyfish will now manage the paid search accounts across Cox Automotive consumer brands in the UK. Jellyfish’s overarching objective will be to help optimise the automotive company’s customer acquisition strategy across its UK brands.

Shane Horsfall, head of digital marketing at Motors.co.uk comments: “We’re delighted to be continuing and expanding our relationship with Jellyfish. They impressed us during the pitch process and we’re confident that they are the right partner to work across all our brands and support us in the next phase of our growth.”

Daniel Wilkinson, head of paid media at Jellyfish adds: “We’ve enjoyed a fantastic relationship with Motors.co.uk. The strong partnership has enabled us to achieve some great results in a very competitive sector. We’re looking forward to the opportunity of working across the full suite of Cox Automotive brands in the UK.”

Published on: 9:00AM on 13th January 2017