Digital agency Jellyfish has announced the appointment of Tania Barr as planning partner. Barr will work across the agency’s client base, which includes Experian, Nestlé, Toyota and Samsung.

Barr brings almost twenty years of strategy and planning experience to her new role. Most recently, she worked as a senior strategist on the American Express account at Ogilvy. Prior to this, Barr held a number of senior strategic and planning roles at agencies including Grey, M&C Saatchi, Red Bee Creative and TBWA London, where as head of strategy she worked on the Apple, Eurostar, Pedigree and McDonald’s accounts.

In her new role, Barr will provide strategic and planning expertise to the agency’s UK client base. She will report to global head of data and planning, James Parker.

James Parker comments: “We’ve reached a point now where brand stories can be fully orchestrated digitally. As brands continue to increase their digital spend, they are looking for partners that can provide full strategic and planning consultancy. Tania’s extensive experience across integrated projects means that she has a firm understanding of how the media landscape is evolving and how clients can respond to this effectively.”

Tania Barr adds: “Jellyfish’s combination of truly digital DNA and collaborative agency culture, make it an exciting business to join. I’m looking forward to becoming part of the planning team, working with clients to build and deliver best-in-class digital strategies.”

Published on: 3:05PM on 2nd May 2017