Clickstream Technologies and Digital Communications Agency PMedia Team Up to Provide Hi-Value Web-Services

2 August 2005, Impington, Cambridge – Clickstream Technologies and PMedia have entered into a partnership which allows PMedia to extend their e-business services offerings based on Clickstream’s data collection software.

Clickstream’s Datasherpa™ software enables PMedia to provide high quality web measurement reporting services with a variety of different reporting platforms from Clicktracks, Webtrends and others. Clickstream’s unique automation concept frees PMedia from the need to tag up pages and guarantees complete and accurate data about all online transactions and behavior. “We appreciate the flexibility that Clickstream offers us, the ease of deployment to our clients, and our clients are extremely pleased with getting truly accurate and complete data,” said Caryl Hodgson, Managing Director of PMedia.

“PMedia is a valuable part of the development of Clickstream’s ecosystem of alliances and partners” said Titus Suck, Clickstream’s Director of Sales & Marketing. “PMedia recognized the importance of having the highest quality data so as to enhance their e-business service offerings, and we are very pleased to work with them.”

About Clickstream

Clickstream’s Datasherpa™ software automatically collects data about user behaviour and transactions in any online environment. Combining server- and client-side technology, Clickstream eliminates logging and page tagging, and provides uniquely accurate and complete data, and uses a privacy-friendly 1st party cookie technology. The technology is the industry’s only fully portable data collection engine and feeds data to leading databases, web reporting and business intelligence tools in real time.

Clickstream’s data enables businesses to make accurate decisions that will improve the customer experience, optimise digital channel design and content, and maximise return on investment. Key customers include Bradford & Bingley Group, Virgin Money, John Charcoal, MyTravel, UKTV, Kiwi Bank, and others.

Clickstream Technologies PLC was formed in 1999 and the company’s head office is in Cambridge, UK.

Clickstream Technologies PLC
133 Station Road
Impington, Cambs. CB4 9NP
www.clickstream.com
Clickstream Press Contact:
Titus T. Suck, Director of Sales & Marketing, ts@clickstream.com, tel. 01223 200611

About PMedia
PMedia are an 8-year old specialist digital communications house concentrating on the on time, on budget and on target delivery of complete e-business solutions. Digital strategy, usability, brand and identity design, interface design, hosting and development platforms, publishing are all part of a portfolio of PMedia’s services.
PMedia’s clients include Hewlett Packard, OKI, Volvo, Faith Shoes and EUjet.

PMedia
2 Princes Building
George Street
Bath BA1 2ED
www.pmedia.co.uk

PMedia Press Contact: Caryl Hodgson, Managing Director, tel. 01225 337170.

Published on: 12:00AM on 3rd August 2005