Our latest report into CRO with Econsultancy, shows that investment in CRO is at an all-time high with 72% of respondents saying their investment will increase by up to 30% this year. But the great news is that further analysis shows that 73% of those that have increased budgets have seen improved conversion rates – a clear correlation between investment and better results.

We're not at all surprised to find that the report also highlighted that A/B Testing, Segmentation and Usability Testing form the optimum combination of CRO methods. It also revealed that 56% of company respondents get ideas for testing from UX research and 50% of company respondents rated usability testing as highly valuable in improving conversion rates.

Knowing the value of usability and UX research, what is surprising is that those percentages are not higher. Nearly half of all companies surveyed are still not doing any usability testing! This represents a massive missed opportunity.

Our CRO Project Director has put together a guide on the key UX methods that you should be implementing and how they fit within your overall CRO strategy - https://www.redeye.com/insights/white-papers/ux-research-guide

ENDS

About RedEye:

RedEye is a multi-channel personalisation company that helps our clients deliver the right message, at the right time, to the right customer on the right device. We cut through the hype and buzzwords that surround marketing automation and personalised marketing. We want to help our clients quickly see the maximum value from a solution that could transform their CRM strategy.

RedEye’s family of Contour products are driven by a unique Customer Data Platform that combines all customer data, online and offline, from in-store purchases to last products browsed online and makes this vast depth and breadth of data available to our clients through sophisticated and intuitive tools and interfaces.

We’re hands-on people who’ll spend time with our customers planning their programmes and supporting them through their journey. We’re interested in building long-term relationships, not selling and shipping off.

RedEye has 3 UK offices (London, Milton Keynes and Crewe) and clients include Interflora, Haven Holidays, Monarch and Hotel Chocolat.

For more information visit www.redeye.com

For further information about this press release please contact hannah.johnston@redeye.com

Published on: 12:33PM on 28th June 2017