Leading digital publishing, consultancy and training group Econsultancy has appointed Damien Cummings as Entrepreneur-in-Residence and Principal Consultant to be part of driving the digital transformation and consultancy business in Asia Pacific (APAC). Damien will start working with Econsultancy in July 2017, reporting directly to Jefrey Gomez, Managing Director, APAC. He will be overseeing Econsultancy’s APAC digital transformation and consultancy projects.

The Entrepreneur-in-Residence and Principal Consultant role is unique. It allows Econsultancy to leverage Damien’s extensive corporate digital and marketing experience, as well as his current hands-on entrepreneurial skills to provide training and consultancy for start-ups and large corporations that are undertaking their own digital transformation journey.

Damien has over 20 years of experience in digital transformation and is highly recognised for his achievements, being honoured with the ‘Global Top 50 Digital Marketing Leaders 2016’, ‘Financial Services Marketer of the Year 2016’, ‘Digital Marketer of the Year 2016’, ‘Most Influential CMO 2015’, ‘Marketing Professional of the Year 2012’ and ‘Brand Leadership 2011’ awards.

He is currently CEO of Peoplewave, a cloud-based HR software company on a mission to make work fair through transparency and data-driven decision-making. Before entrepreneurship, he was Global Head of Digital Marketing at Standard Chartered Bank. Prior to this he was Chief Marketing Officer at Philips APAC. Damien has also worked for other global brands such as Samsung, Dell, Ogilvy & Mather, Citibank, Coca-Cola, NRMA and McKinsey & Company.

Jefrey Gomez, MD, Econsultancy APAC, comments: “I’ve known Damien since his days at Dell and have always been impressed with his marketing and digital transformation expertise. His unique experience as a brand-side and agency marketer, as well as an entrepreneur, gives him an added perspective and understanding of the challenges faced by brands in APAC. His appointment is important for Econsultancy APAC as we look to strengthen and grow our proposition in the region.”

Damien Cummings adds: “I’ve long admired Econsultancy for providing world-leading digital thought leadership, training and competency building. It’s a pleasure to bring my current experience as CEO of Peoplewave, along with my previous background in marketing and digital transformation, to help Econsultancy’s clients grow. As an Entrepreneur-in-Residence, I can work with start-ups and other entrepreneurs with the challenges of growth. As a Principal Consultant, I can leverage over 20 years of hard won experience at big brands to help senior marketers navigate their own digital transformation.”

About Econsultancy
Econsultancy helps organisations harness the transformational power of digital to realise their modern marketing potential through research, training and events. We close the knowledge and capability gaps between where organisations and individuals are, and where they need to be to thrive.

Founded in 1999, Econsultancy has offices in New York, London and Singapore.
We’re a partner in aligning strategy, people, process, culture and technology to ensure maximum output from your organisation’s talent and brand, which is why Econsultancy is used by over 600,000 professionals every month, since we focus on helping individuals and enterprises get better at digital and marketing.

By arming our global community of marketers and ecommerce professionals with capability solutions, consulting, training, research, trends and events, we inspire and enable individuals to do their jobs better, and organisations to see measurable improvements in their performance.

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Media Contact:
Jefrey Gomez, Managing Director, APAC

Published on: 7:45AM on 4th July 2017