Leading digital publishing, consultancy and training group Econsultancy has appointed Kestrel Lee as Principal Analyst, Greater China. Alongside his agency role in Shanghai, he will start to work with Econsultancy in October 2017, reporting directly to Jefrey Gomez, Managing Director, APAC. He will be an industry influencer who provides weekly updates and articles to Econsultancy’s blog on digital marketing and ecommerce trends in China, Taiwan and Hong Kong. Kestrel will also provide training to marketers on navigating and excelling in China’s digital marketing and ecommerce ecosystems.

With 17 years of working experience, Kestrel Lee is a Shanghai-based Executive Creative Director for e-commerce, social media, integrated and digital marketing. Starting as an English-Chinese copywriter at ad agencies such as Saatchi & Saatchi, BBH, Y&R, he made his mark at digital-led integrated agencies such as Leo Burnett/ Arc Worldwide, FCBi, TBWA/Tequila, SapientNitro, Edelman/ZENO, GPJ/JUXT etc.

A proven expert in social ecommerce, social media, search (SEO/SEM), gaming, video and mobile advertising, Kestrel Lee has led digital, social media and integrated campaigns for global brands such as Mars, Unilever, L’Oréal, HP, Apple, Microsoft, Adidas, Volvo, Standard Chartered Bank. Winning almost 100 digital and integrated awards at award shows such as One Show and Spikes Asia, Kestrel is an influential industry speaker at digital conferences in Asia Pacific, as well as being a digital advisor/trainer to Unilever, LVMH and L’Oréal Paris for China and Asian markets.

Jefrey Gomez, MD, Econsultancy APAC, comments: “China’s ecommerce market is undeniably one of the most lucrative and fastest growing in the world. Savvy international brands seek to understand how to intelligently approach this phenomenal e-retailing market. Kestrel’s wealth of experience in Greater China will help Econsultancy’s community gain insight into its unique ecosystem and strengthen Econsultancy’s overall positioning in Asia.”

Kestrel Lee adds: “China is unique, not just in the technologies available to marketers but also the cultural mindsets of customers. It’s a pleasure to be able to share my experience with Econsultancy’s readers through my blog contributions and I hope to be able to work with brands to help them better navigate their digital marketing challenges in China.”

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Published on: 2:00AM on 10th October 2017