Pigsback.com adds new eating out brand to site

Today, Pigsback.com adds toptable.co.uk, the UK’s largest dedicated restaurant booking site, to its reward-based consumer site in the UK. The toptable.co.uk partnership strengthens Pigsback’s proposition in key member areas, providing added value for customers and generating increased ROI from its client activity.

‘Eating out’ has been identified as a key area of interest for Pigsback members, with 70% of members selecting it as a category of interest when they registered with Pigsback.com. It is believed that the combination of Pigsback’s unique marketing tool - Empathy Marketing® and the PiggyPoints that encourages customer loyalty, added to toptable.co.uk’s extensive database of restaurants, reviews and competitions will make for an appealing member proposition.

Pigsback’s Commercial Director, Cillian Barry, says: “We have agreed a commercial partnership with toptable.co.uk because they are a strong brand that delivers an excellent service for our members.

He adds: “Our members will benefit from excellent functionality, strong offers and a PiggyPoint reward for making a restaurant booking online.”

Toptable.co.uk’s Head of Alliances and Partnerships, Charlie Sefi, says: “We have been interested in working with Pigsback for some time now. Like Pigsback, we understand that giving consumers what they want needs a long-term strategy. We want to extend the awareness of our brand through Pigsback and continue to provide customers with real benefits.”

Since Pigsback’s site launch earlier this June, it has caused quite a stir within the UK market with its successful model for creating a rewarding relationship-marketing community: bringing highly targeted offers to consumers through its site or via permission-based email. Its unique marketing model, Empathy Marketing® provides brands and consumers with mutual benefits. It has successfully brought together FMCG, retail, entertainment, and most recently with toptable.co.uk – eating out, to target an increasing number of loyal and active UK members.

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Editor’s notes

About Pigsback

Pigsback.com is a reward-based consumer site, which has become the sixth biggest in Ireland, and has won both digital and marketing awards. The company creates successful consumers and brands partnerships: where consumers are rewarded and brands are able to reach carefully targeted audiences.

The core values of the company are based on Empathy Marketing® principles, which are: permission-based; relevance; edge; mix of hard and soft messaging; frequency of communications; messages, not adverts; and development, not technology.

This concept redefines the relationship between the brand and the consumer through trust, reward, feedback and fun - mainly in the lifestyle and entertainment arenas.

The Pigsback website specialises in providing a unique marketing service in which brand messages are welcome to the target consumers, which is primarily females, aged 25-35 and in the B/C1 demographic. Its skilled team balances marketing and communications with a strong understanding of technologies and business processes. Furthermore, the company is committed to providing a quality service that is mutually beneficial to brands and consumers alike.

Current brand partners include Ebay, Blockbuster, UGC Cinemas, CD Wow!, Figleaves and Virgin wines.

www.pigsback.com

For further information, please contact:

Matthew Leach
immediate future PR
0845 408 2031
pressoffice@immediatefuture.co.uk

Published on: 12:00AM on 3rd August 2005