Online retailers and marketers in ecommerce operating within Southeast Asia and Taiwan reported that payment methods and delivery issues were their biggest concerns. This is one of the key findings from the State of Ecommerce in Southeast Asia and Taiwan report. The report – published by Econsultancy, in association with Shopee (part of Sea Limited) – explores the trends, challenges and opportunities in ecommerce in the region.

The survey was completed by close to 14,000 respondents across Singapore, Indonesia, Malaysia, the Philippines, Taiwan, Thailand and Vietnam. The results revealed that 51% of online retailers and 41% of marketers saw their online sales rise, but for 28% of online retailers and 29% of marketers, online sales remained the same relative to the past year.

Fashion and accessories was the most popular category on online marketplaces, with 23% of online retailers and 16% of marketers active in it. Health and beauty was the second most popular category, with 17% of online retailers and 15% of marketers offering choices in it.

The survey also revealed that marketers in Vietnam (11%) were the most active in the computers, camera and mobile phones category, edging out Singapore (10%) and Taiwan (10%).
While around a third of online retailers (32%) and marketers (33%) indicated that they did not sell internationally and had no plans to, the ecommerce market in the region is poised to grow with 54% of online retailers and 39% of marketers planning to offer their wares and services to other countries.

Alan Hellawell, Group Chief Strategy Officer, Sea, commented: “As the leading online marketplace in Southeast Asia and Taiwan, Shopee is always seeking to better understand our customers and merchants, and the broader trends in the region. This report shows that there are still many areas for online retailers and marketers to expand into. Successful ecommerce platforms will be the ones that provide services that best cater to localized needs.”

Jefrey Gomez, Managing Director, Econsultancy Asia Pacific, said: “In the world of ecommerce, the Southeast Asian region is the fastest growing internet market and is predicted to nearly double by 2020. The research findings show that the high adoption rate of mobile devices in these countries has allowed it to skip the fixed-line early days of the internet straight to mobile commerce with improvements in mobile payments helping to accelerate this trend.”

The full report is available for subscribers to download here:

Published on: 11:51AM on 31st May 2018