London, August 08, 2005 - Many websites lose thousands of dollars in business because they don’t use the right keywords in their website copy. A new Keyword Research Guide, “Vegetarian Dog Food – Does it Stand a Pup’s Chance?”, from leading keyword research service, Wordtracker aims to put that right and help websites of every kind pick up extra business.

The guide features a fictional company that wants to sell vegetarian dog food online and asks the advice from real experts in the SEO industry. According to Mike Mindel, co-founder of Wordtracker, “the basis of search engine optimization is simple. Use jargon on your website and you’ll get no traffic: use the words people use when they’re searching – keywords - and you’ll get tons of traffic.”

But how do you find the right keywords and how do you use them on your website? Search engine optimization can be a secretive business and clients are understandably reluctant for experts to talk about the specifics of what they do.

“As a result, there’s a shortage of detailed case studies,” said Mindel. So Wordtracker decided to create one in the form of the Keyword Research Guide and give it away from their website. “We wanted to give search engine experts the opportunity to share their methods with ordinary people. We created a fictional online business, placed it in a real situation and asked experts to provide practical help.”

The result is a 75-page guide that tells the story of how Susan Webster, CEO of troubled vegetable processing company, Virginia Veg decided to set up a business selling vegetarian dog food online. “We asked the experts to provide practical help and they did so in abundance,” said Mindel.

The book features contributions from Bryan Eisenberg, B. L. Ochman, Kevin Lee, Stephen Mahaney, Ken McGaffin, John Alexander, Neil Davidson, Robin Good and Nick Usborne.

“The problems faced by our fictional CEO are the same problems business website owners face every day. The strategies and advice our experts have so kindly provided are invaluable in helping website owners get a better return on investment,” said Mindel.

The Keyword Research Guide is available for immediate download from,

About Wordtracker

Wordtracker is the leading independent keyword research service on the web and helps professional search engine optimization firms and website owners drive traffic through better search engine rankings.

For further information contact Ken McGaffin, Tel: 01292 289974

Published on: 12:00AM on 8th August 2005