Vertical Leap, the fully managed search engine marketing specialist is supporting its partner agencies still further by introducing a new feature to Apollo, the Ultimate Campaign Management System, allowing each agency to view and monitor their SEM clients in one place.

This latest enhancement is in response to the growing number of sign-ups from advertising, design and marketing agencies who are keen to offer Vertical Leap’s particular brand of search engine marketing to their clients, and earn significant revenue out of the process at the same time.

The new Apollo feature makes accountability and monitoring even easier for agencies partnering with Vertical Leap, as they are able to see all their clients’ results in one place.

These user friendly results from Apollo, Vertical Leap’s own proprietary technology, include at a glance feedback, detailed information about each website’s performance in the top search engines, plus the recently launched Search Analytics which tracks all search queries to the website and even monitors visitor behaviour when they arrive there.

The advantages for agencies signing up with Vertical Leap are considerable. Firstly, they are able to offer their clients an extra service from a trusted supplier which is valuable from a customer retention point of view. Typically clients are more likely to buy extra services from the agency they trust rather than a brand new supplier, according to Gina Bray, Vertical Leap’s Sales Manager:

“We see this as a win, win solution for our partner agencies,” Gina comments, “they are able to maximise the firm relationship they have with their clients to offer this valuable extra service, but at the same time they know they are getting a proven service that will generate those all important results from their clients’ websites’ from a trusted supplier who is no threat to any existing arrangement, and earn a healthy commission from Vertical Leap at the same time.”
Vertical Leap can also arrange for client facing Campaign Management monitoring screens to be “white-labelled” in the house colours of partnered agencies to better sell and enhance the search engine marketing service and experience still further .

According to the IPA search engine marketing is the fastest growing marketing sector and accounted for 41% of all on-line spending during the second half of 2003. Spend 2005 is predicted to exceed £200m in 2005.
Further information:


Notes: Vertical Leap is a leading outsourced search engine marketing company, providing its clients with a fully managed and comprehensive ‘campaign’ to improve ranking results and website performance by actively promoting visits from motivated people at an all-inclusive fixed cost. Vertical Leap is committed to providing unrivalled search intelligence to enhance that service with is own proprietary technology, Apollo, the ultimate campaign management system delivering informed data in real time to maximise Return on Investment.

Tel: 0845 123 2753
Vertical Leap Ltd, Customs House, 10 Hampshire Terrace, 

Portsmouth, Hampshire PO1 2QF

Published on: 12:00AM on 8th August 2005