LONDON, UK, <16.08.2005> Referral-based interactive marketing provider Responsewave (http://www.responsewave.com/) has appointed Alex Futcher as UK Sales Account Manager.

Alex is responsible for expanding the company's sales and marketing presence, as well as extending customer and partner relationships in the UK.

"Alex represents the industry's best talent. His background in marketing and media gives him excellent skills to build the Responsewave organisation in the UK. We are delighted to have him join the Responsewave team," said Robert Perz, Responsewave Vice President of Sales for Europe.

"Having implemented sales tactics and strategies for several companies, Alex understands how to cultivate successful, long-term customer relationships."

Alex brings with him business development experience from Publishing, Online, and Outdoor Media from both B2B and consumer markets.

He will be mostly in charge of building client relationships in the UK market, including digital agencies that want to white label Responsewave’s intelligent interactive marketing solutions (http://www.responsewave.com/index.cfm?id=935).

Alex works from Responsewave’s London office, in Clerkenwell EC1.

Responsewave helps companies acquire new customers – and retain old ones – via a proprietary interactive marketing platform, allowing clients to target promotions to personal networks and to increase customer satisfaction levels.

Responsewave launched its interactive marketing platform in the UK in June 2005 after client email campaigns in Europe generated response rates of as much as 17,800%.

For more information contact Jesse Sandqvist at jesse.sandqvist@responsewave.com.

About Responsewave Ltd.

Responsewave Ltd. is the leading Intelligent Marketing Solution provider specialised in electronic word-of-mouth and referral marketing solutions, using email, web and mobile tools to help clients with customer acquisition and retention.

Responsewave’s interactive campaign platform enables creation of complex, multi-channel, transparent marketing campaigns.

Responsewave interactive marketing applications are used for customer acquisition, conversion, and retention in interactive advertising and branding. Responsewave marketing platform integrates web, email, and wireless channels into integrated and transparent multi-channel marketing campaigns.

Responsewave Ltd. has its headquarters in London, UK and has also regional offices in Germany and in Denmark. Additionally, Responsewave Ltd. operates through partner organisations in Finland, Sweden, and Norway.

Responsewave’s Client list includes international and regional brands from various industries such as Telecommunications, Retail, Entertainment, Consumer Goods, Automotive, Charity, Publishing, Gambling, Mail Order, Utilities & Energy, Sports, and Public Sector.

Published on: 12:00AM on 17th August 2005