*** Leeds Media Profile Award winner announced ***

Successful campaigns for high profile brands including Umbro, Heinz and Halifax have helped new media specialist swamp’s CEO, Simon Wadsworth, to win this year’s Leeds Media Profile Award.

The Award is given annually to the person or company that has done most in the previous year to raise the profile of Leeds as a thriving and creative centre for the media, marketing and e-business industry. Past winners have included virtual newscaster Ananova and TV writer/director Kay Mellor.

Wadsworth has been a highly instrumental figure in the development of the now buoyant new media sector in Leeds in the past decade. swamp is one of the highest profile digital agencies in the UK and has won numerous awards in the past year for its work with prestigious national clients.

The company’s on-line campaign for the new Umbro England football kit became the Revolution Campaign of the Month and its Umbro.com web site won Marketing Week’s MCCA Awards. Its latest work for Heinz Soups has also just won a prestigious FAB (Food and Beverage Creative Excellence) Award - where over 2000 entries were received from 62 countries worldwide.

The 2005 Profile Award was presented, in front of 250 guests from the Leeds communications industry and the wider business community. James Brown, founding editor of loaded and the man credited with initiating the rise of the ‘Lads Mag’ was guest speaker.

Terry Morden, Chief Executive of Leeds Media, said: “For more than a decade Simon has been successfully persuading multi-national companies to bring their business to Leeds. The achievements of the past twelve months at swamp have served to underline the fact that creative work of the highest quality is being produced within the city.

“This award recognises how much he has achieved to date in raising the profile of his agency and of Leeds as a major centre for digital media and marketing.”

Simon Wadsworth said: “The new media sector has been one of the rising stars for the Leeds economy in recent years and I believe that some of the best work in the country now comes out of this city.

“We are very proud to have persuaded companies including Heinz, GSK, The Football Association, Sharp and Umbro to look to Leeds for its digital solutions and it is gratifying to know that we are also helping to contribute to the image and reputation of the area as a hotbed of creative talent.”

Ends

For further info please contact
Al Fox
01904 623318
al@alfox.co.uk

Published on: 12:00AM on 16th August 2005