TradeDoubler's May Tracker(tm) highlights another positive month for ecommerce. Sales volumes in May rose by a further 12%, representing a year on year increase of 100%. In comparison to last year, the pattern of growth has been steadier with month on month sales increasing gradually over the last four months.
All evidence suggests that online growth this year will markedly outperform
2004 with ongoing sustained and solid monthly increases in total sales volumes and sales values.
Once again the financial services sector has been instrumental in driving the growth in overall sales volumes, as has the travel sector which has unexpectedly continued to rise in both April and May this year. Sales within the Travel sector show a marked contrast to both the same period last year, and offline travel trends which traditionally tend to drop slightly after the busy January to March period.
TradeDoubler has previously predicted that marketers both within these sectors and others would continue to allocate greater portions of their marketing budgets towards driving online sales and the knock on effects of this are becoming increasingly evident in the volume of sales now being generated within these sectors.
· Total sales volumes have increased by 12% month on month and by 100% year on year
· Month on month sales values rose by 8% to EUR116 million which is a 32% increase compared to April 2004.
· Following a 9% month on month decrease in April, sales within the financial services sector have risen sharply in May, by 25%
· After a surprising growth of 7% in April, Travel sector sales continued to rise by a further 8% this month.
· The Telecoms sector has grown steadily over the last 2 months with an increase of 4% in May.
The full press release and graphs for May's TradeDoubler's Tracker is available via the following link:
Published on: 12:00AM on 16th June 2005