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Sponsored Search and Content Match listings to appear on Pricerunner sites and across ValueClick European media network
Overture Services and ValueClick Europe today announced a multi-year sponsored search agreement. Under the terms of this pan-European agreement, Overture will provide Sponsored Search and Content Match listings to ValueClick’s Search123 division. Sponsored Search is Overture’s core sponsored search product and Content Match is Overture’s contextual advertising product.
Overture’s sponsored search listings will be distributed to ValueClick’s Pricerunner sites across Europe (including UK, Germany, France, Denmark and Sweden) and other sites included in the ValueClick Europe media network. As the premium paid listings partner of Search123, Overture will display up to four results in addition to three results from Search123.
Carl White, European Managing Director, ValueClick said, “We are delighted to have chosen Overture as our premium paid listings partner for Pricerunner and the ValueClick media properties. We believe that this agreement will give us the greatest opportunity to quickly grow revenues for publishers whilst launching Search123 into the UK market.”
“The huge growth in the use of the Internet for buying online and researching offline purchases highlights the importance of shopping portals in particular,” said Stephen Taylor, regional vice president and managing director, Overture Europe. “As a result of this deal, users of all sites in the ValueClick Europe network will have access to a greater range of relevant results and Overture advertisers can generate additional targeted leads.”
About Overture Services
Overture Services, Inc., a wholly-owned subsidiary of Yahoo! Inc., offers essential marketing services for companies doing business online. The company's search-based products and tools help businesses connect with highly motivated customers. Overture is based in Pasadena, California with U.S. offices in New York, Chicago and San Mateo, CA. The headquarters for Overture's non-U.S. business is in Ireland, with offices across Europe, Asia, Australia and South-America. For more information about Overture, visit www.uk.overture.com. Overture is a service mark of Overture Services, Inc.
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its five main businesses; Search123, vcmedia, Commission Junction, Mediaplex and Pricerunner, ValueClick provides a comprehensive portfolio of digital marketing solutions.
Published on: 12:00AM on 21st June 2005