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The Dating Biz Ltd announces the acquisition of Easy Date Ltd
The Dating Biz Ltd announced today that it had acquired 100% of the shares in Easy Date Ltd. Easy Date Ltd was launched commercially in October 2002 with Datetheuk.com, an innovative UK dating site. The niche marketing strategy which led to the development of the other three UK Dating Sites has enabled Easy Date Ltd to develop a customer base of over 750,000 registered UK members in the last 2 years
The Dating Biz has already established an innovative and leading edge online dating site, www.youcangetme.com with services which includes live video streaming, online chat and secure email services. Easy Date Ltd will provide complimentary services in Voice SMS and leading edge mobile dating services together with an established membership base.
Bill Dobie for the Dating Biz stated:
“We have recognised that Easy Date Ltd have developed an extremely profitable and successful business through innovative IT and strong marketing strategy. By providing additional resources and amalgamating the best of Easy Date Ltd with the Dating Biz we can provide a top quality Dating Service in the UK both for our existing customer bases and for other providers looking to enter the Dating arena through white label sites. One of the things which attracted us to Easy Date Ltd was the stickiness of their sites. Sites like Date the UK with integrated online chat have average stays of over 20 minutes, unlike leading email only dating sites, with an average stay of less than 3 minutes (source hitwise May 2005). That has to be a great opportunity for advertisers wanting to keep the attention of single people with high disposable incomes.”
About Easy Date Ltd
Easy Date Ltd was the holding company for Date the UK, My UK Date, Sex in the UK and UK Gay Life. The first dating site, Date the UK was founded by Simon Narracott and Fiona Maclean in June 2002 to provide an interactive online dating site for the UK market.
About The Dating Biz Ltd
The Dating Biz Limited was established in 2004 to provide safe, secure and hassle-free environments where people can build personal relationships. The company’s website is the first and only dating service in the UK to allow members to see and hear each other before disclosing personal details or arranging first time meetings; all via See Me, Hear Me, Meet MeTM technology.
For further information, please contact: Amanda Denning, Grants Advertising, 020 8349 9991
Published on: 12:00AM on 21st June 2005