Eyeblaster, the global leader in digital marketing technology solutions, has now made its comprehensive range of standard, rich and video formats available on Firefox browsers.

Eyeblaster has timed its Firefox compatibility to ensure it can offer the optimum opportunity to advertisers. Firefox penetration has just peaked at 14.08%* in Europe and a growing number of advertisers have expressed an interest in reaching Firefox users.

Yoav Arnstein, VP International Business Development, Eyeblaster, said: “In parallel with our solid growth in Europe it was a natural move to offer our range of standard, rich and video formats also to Firefox users. Firefox users now represent a significant audience and we’re seeing more desire in advertisers to address this audience.”

Eyeblaster ads will run on Firefox v1.0 and above. Eyeblaster customers can also filter ads by Firefox in the Eyeblaster Rich Media Platform. All Eyeblaster ads will be supported with the exception of the Commercial Break (in-between pages) and the VideoClip (instream video solution).
- ends -

* Statistic from Xiti study May 2005.

About Eyeblaster

Eyeblaster is the global leader in digital marketing solutions and the provider of the Eyeblaster Rich Media Platform. Eyeblaster provides online advertisers and publishers with the first single technology solution to create, deliver, and manage all rich media formats through one online administrative platform.

The Eyeblaster platform is the only product that gives the user 100% control without relying on a ‘middleman vendor’ anywhere in the campaign process. Eyeblaster, Inc. was founded in 1999 and is headquartered in New York, with offices in Amsterdam, Barcelona, Beijing, Chicago, Detroit, Hamburg, London, Los Angeles, Paris, San Francisco, Sao Paolo, Sydney and Tokyo with development facilities in Israel. Visit www.eyeblaster.com.

Contact: Marco Scarola, International Marketing Manager
Eyeblaster Ltd, 00 44 (0) 207 831 9421 marco.scarola@eyeblaster.com

Published on: 12:00AM on 23rd June 2005