Big Picture, the engagement marketing agency, launched by former DLKW Partner Simon Andrews, has added two key people to the team.

Nick Hall joins as a Partner from Littlewoods, where he led the interactive TV team, running strategy, creative and project management on all iTV developments. Nick has worked in iTV since its birth in the UK, launching ITV’s betting and gaming service, numerous games channels across Europe, and has developed applications for high profile TV shows including Pop Idol, I’m a Celebrity Get Me Out of Here and 24HR Quiz. Prior to joining Littlewoods, Nick held senior positions at Two Way TV and Wheel. Clients Nick has worked with include Last Minute, Marks & Spencer and Abbey.

Joy Salisbury is joining the team as Lead Consultant on Advertising Funded TV. Joy joins from Instrumental where she led the Content team which developed and ran Tesco TV. Prior to this Joy pioneered Ad Funded Programming (AFP) through her role as Board Director at ad agency Bates Dorland where she initiated the B&Q funded DIY show which ran on ITV and Discovery. Other of her AFP successes include programmes for Seat, Schweppes and NCDL.

Simon Andrews (Founding Partner of Big Picture) said “Identifying and recruiting the right people has been a priority of mine since we launched. Nick and Joy bring hardcore, hands on, knowledge of two key channels; helping brands exploit the opportunities of New TV is a major part of our business. Together with our extensive “friends and family” of freelance specialists we’re now very well equipped to walk the walk, in an area where most people just talk”

For more information contact Simon Andrews on 0207 240 6582 or

About Big Picture

Big Picture is a new engagement marketing agency launched by Simon Andrews, formerly a Partner in DLKW and Chairman of DLKW Dialogue.
Big Picture focuses on enabling brands to profit from the new opportunities in non interrupt marketing – across non traditional channels such as mobile marketing, interactive TV, branded content, ad funded programming, viral and the broadband web.

Published on: 12:00AM on 23rd June 2005