Adprecision, the Search Engine technology company, today announces a teaming agreement with Cheapflights.

Adprecision now offers its unique ESP (Enhanced Search Performance) technology to travel companies, giving them the opportunity of creating and maintaining unique listings for their entire travel inventory on the Cheapflights portal alongside its existing service on Google Adwords, Overture and Espotting. Customers will also be able to seamlessly upload their product onto the Cheapholidaydeals and Cheapaccommodation sites via the Adprecision ESP system quickly and easily.

" is delighted to be working with Adprecision and their travel partners. Adprecision offers its clients the technology solution to enable them to work with any of our price comparison websites across flights, holidays and accommodation giving them access to our 3 million plus unique users every month," commented Liz Faherty, Director of Business Development for

"We are very pleased to broaden our offering in this direction - Cheapflights is one of the premier travel sites in the UK, and drives heavy traffic through its listings" states Alasdair Cross, Commercial Director of Adprecision, "this offers our customers an excellent extension to our existing service on Google Adwords, Yahoo! And Espotting"

About Adprecision:
Adprecision is a Search Engine technology company which allows travel organisations to list their entire range of products on pay-per-click search engines such as Google Adwords, Overture, Espotting and Cheapflights.

It is particularly useful for travel businesses who wish to advertise a large volume of properties, destinations or flights as it automatically creates and manages individual keywords and ad-listings relevant to each travel offer.

Using Adprecision ad-listings can now contain important features including prices, descriptions, hotel names, resort names and airports. These attract high quality clicks and generate improved ROI for the advertiser as well as removing the manual task of writing ad-copy for individual keywords. The system refreshes ad-listings in the search engines regularly to reflect changes in the advertiser’s product information and inventory levels.

Clients include advertising agencies, airlines, tour operators and travel agents.

About Cheapflights:
Cheapflights is the world’s largest travel price comparison service, operating,,, and in the USA.

The company invented travel price search-and-compare functionality on the internet in 1996. Today, Cheapflights’ users search through over one million travel bargains from over 700 ABTA and ATOL bonded travel companies, airlines and accommodation providers. Users click through to their chosen supplier to book.

Cheapflights drives over £750 million of travel product sales in the UK each year, and in January 2005 recorded four million unique users across its price comparison websites (PCWs).

Contact Adprecision:
Alasdair Cross, commercial director
Tel: +44 (0) 845 257 9547
Mob: +44 (0) 7740 051 498

Contact Cheapflights:
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For further information please contact:
Ryan Levitt/Rachele Grieve/Jo Hartley

tel: +44 (0) 20 7691 3939
fax: +44 (0) 20 7691 3929

Published on: 12:00AM on 24th June 2005