KODIME Ltd is pleased to announce the successful launch of a mobile channel for its client St. James Homes, enabled by PROPtxt®. The new interactive channel allows potential home buyers to receive comprehensive text information, pictures of property interiors and location maps straight to their mobile handsets, as a direct and instant response to texting to shortcodes placed on hoardings and boards. In addition, PROPtxt® is being used to mobilise the St. James print advertising, providing additional media intelligence to the marketing team and building up a highly targeted contact database.

“Mobile is now complementing our existing marcoms mix and channels to reflect changes in modern lifestyle. We are very excited about the first results we have seen through PROPtxt®. Our potential buyers can now choose to reach us in even more ways, and are provided with a quality response anytime, anywhere”, says Francesca Elliott, Head of Marketing of St James Group.

“We are pleased to provide the mobile channel for the St. James Group, and to work with their marketing and sales teams to maximize the opportunities now available through our PROPtxt® solution”, says Nico Köpke, Managing Director, KODIME Ltd.

PROPtxt® enables property developers, estate agents and their marketing agencies to interact with target audiences via mobile and thereby increasing the return on their marketing budgets. With PROPtxt® it becomes easy to generate additional responses, automatically provide information including SMS, pictures, wap, PDF documents and video to mobile handsets and email accounts, as well as to professionally track and evaluate the response rates. The 100% web based solution is optimized for ease of use by marketing and other frontline staff, does not require any hard or software installation, and connects with O2, Vodafone, Orange, 3, Virgin and T-Mobile networks using a memorable shortcode number.

KODIME is a next generation Mobile Enabler, providing award winning software solutions and services such as STARtxt for Media and Entertainment, ZOOMtxt for Marketing and Advertising and PROPtxt to clients including EMI International, Wordsearch, SONYBMG, London Symphony Orchestra, Kitchenware Records, London Architecture Biennale, Jones Lang Lasalle and more.

For images and more information on KODIME Ltd and PROPtxt® please contact:
Brigitte Köpke: Tel: 02089729272; E-mail: brigitte@kodime.com
www.KODIME.com www.proptxt.com

KODIME Ltd. Intelligence For Digital Media.

phone +44 (0) 2084085259
mobile +44 (0) 7718159251
fax +44 (0) 2082240033
email brigitte@kodime.com
web www.kodime.com

Published on: 12:00AM on 29th June 2005